Yahoo was, once upon a time, a reasonably successful search engine. But it didn’t make it into the dictionary, did it? And, maybe it’s just me, but if someone said to ‘Yahoo’ something, I would think they were suggesting I should stand on a chair with my arms above my head waving and shouting as though something really good had happened…. And if I did get that they meant I should search for something online, I would go to Google….
Anyway, irrespective of the fact that Google has a 92% search market share in the UK, there are other search engines (shock, horror?). And from today, one of them, Bing, will be delivering the organic results for Yahoo as well, effectively meaning there are now just 2 major(ish) search engines in the UK.
What this means is that any search made on Yahoo UK will deliver Bing’s results and, as such, rankings should be identical across both Bing and Yahoo. Thus any SEO work you carry out to optimised specifically for Bing will also affect the results people see across Yahoo sites.
Yahoo sites in France, Germany and Spain are expected to make the same switch today as well.
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About the Author
Stacey joined us in 2009 as a junior copywriter; now she's a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US - including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.Visit Stacey's Page
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