“As a new business it was vital we made solid decisions in our early days - and teaming with Tecmark was one of the best choices we ever made.”
- Mark Rigby, head operating officer of Insurance Revolution
Like many financial businesses, Insurance Revolution was reliant on paid media channels to drive online leads.
This came at a cost and, with increasing competition, they turned to Tecmark to drive their organic growth and reduce their overall cost per lead.
We were asked to raise awareness of the brand and deliver a 200 per cent increase in web visitors and leads.
Our outreach team produced a range of ideas that could help gain media coverage before opting to focus on two strong suggestions.
In the run up to Christmas, we commissioned a survey looking at attitudes to drink driving.
The results made headlines across the country – and put Insurance Revolution at the centre of a major story.
We also targeted new and young drivers – a key demographic for the client – by running a ‘My First Wheels’ competition that resonated with social media users and bloggers.
Blogging is still a very important factor of a website, and a powerful tool to have as a business. It helps drive traffic to your website, which helps convert that traffic into leads, it establishes authority, and for days, weeks, months and years – those hardworking posts will be driving results.
The meta description (along with the title) is often seen as the shop window to your site and has a major influence on how much traffic your site can draw.
“Manchester’s got everything, except a beach” – Ian Brown It’s no secret that, here at Tecmark, we love our city. We couldn’t possibly list all the reasons why – the friendliness of the people, the captivating mix of old and new architecture, the sense of community – to name but a few.