An interactive quiz targeting travel researchers using search terms loaded with potential purchasing intent, this content generated more than 20,000 visits, almost 200 backlinks and direct and assisted conversions.
Holiday bookings are emotive purchases that provoke extensive research; those researchers were targeted through long-tail methods.
We aimed to acquire an increased profile for Holiday Gems, using long-tail visibility to generate thousands of new visitors.
We also sought inbound links from influencers, bloggers and online publications, as well as direct and assisted conversions in terms of holiday bookings.
We undertook an extensive long-tail research process, using four different keyword suggestion tool and Google’s keyword planner, to uncover significant search activity for a term loaded with purchasing intent.
Lots of content already existed targeting the keyword term, but most were long-form, text-heavy blog posts. We chose to create an HTML5 interactive quiz that would function on desktop, tablet and mobile with equal efficiency.
From selecting which month they wanted to travel, through to how far they were prepared to fly, what activities interested them and what weather they were seeking, visitors were then presented with their ideal holiday destination – and a call to action linking to a relevant destination page.
Happy New Year everyone! As we all know the transition into the new year is a time for reflection, hope and new beginnings. However, it often brings with it a descent into copywriting madness, with god-awful clichés often popping up out of nowhere – yes we’re looking at you #NewYearNewMe crowd.
When it comes to building a decent website, content really is still king. The key to creating decent copy that not only draws readers to your site, but also gets your brand message across, is to make it compelling. You want to create something that’s actually worth reading – not just a scrambled up splurge […]
While it’s good to have words on your site, but copywriting isn’t just about filling up the page with words and moving on to the next task. There’s so much more to copywriting than hammering the keyboard for eight hours a day. Fulfilling the task requires a lot more than hitting the word count.