It’s time for another post in our ‘What SEO Means To’ series. This time, we’ve interviewed our copywriters.
Theo Watt and Rebecca Beale agree that SEO is a HUGE part of their roles as copywriters. They say that without it, they’d be pretty much relying on word of mouth to get their copy seen by relevant readers.
So what does SEO mean to copywriters?
Most copywriters will be aware of how important keyword research is to their craft. If you’re not, Rebecca and Theo will just talk you through it real quick.
Keyword research is a huge part of SEO – the act of discovering what sort of things people are searching makes it possible for copywriters to tailor their copy around what people are searching for on Google. There are some great keyword tools like Moz and Adwords to find the specific words for a topic, but as you get more experience you find yourself being able to guess which words are going to come up before you’ve even searched for them.
One of the most fascinating things about SEO is that you get to see, in detail, what people are searching for online. So literally anything from ‘Mercedes car parts’ to ‘what should I get my Nan for her birthday?’
Using specialist tools and techniques, copywriters can use these search queries to tailor their content to what their target audience want to read, making it more interesting and relevant.
You will love using a tool called ‘Answer the Public’. This will help you come up with content ideas for several clients. This tool allows you to enter a keyword and shows you loads of questions that have been asked about that subject. So it’s a fantastic tool for writing insightful blog posts especially.
One of the most exciting things about working in a specialist content and SEO agency is the fact you get the opportunity to work with so many talented and interesting people. Everyone brings something different to the team!
Being a copywriter, you are the first point of call when it comes to fresh copy. Once you’ve written a piece, you get to see it go through the rest of the process and develop into something that looks great, as well as bringing in business for the client. From copywriters, the copy goes through the SEO executives, developers and the PR team to get it just right!
As copywriters, we live and breath SEO – our copy would be pretty much null and void without it.
Want to know even more?
Give your content marketing another boost by getting our four free digital marketing ebooks and our weekly content marketing newsletter.
You’ll immediately receive 123 pages of expert insight straight to your inbox.
Get 123 pages of expert advice straight to your inbox.
About the Author
Hana joined us in September 2014 as a content promotion specialist; now she leads our digital PR team and works with clients to increase their brand awareness and media relations.Visit Hana's Page
And while moving and dealing with all the usual ‘stress’ we wrote a survival guide to moving offices – you are welcome! So we left our lovely 15th floor haven behind … and moved up to the 3rd floor of 127 Portland Street in central Manchester.
Link building is often referred to as one of the most difficult and time-consuming aspects of SEO. With Google constantly clamping down on tactics, it’s becoming more and more important to master the age-old techniques; one of which is chasing unlinked brand mentions.
The creation of user personas is a powerful technique for helping to increase the usability of your website or web app. Personas span from knowing your client base by conducting user research and who you’re targeting your website or services for.