It’s time for another post in our ‘What SEO Means To’ series. This time, we’ve interviewed our copywriters.
Theo Watt and Rebecca Beale agree that SEO is a HUGE part of their roles as copywriters. They say that without it, they’d be pretty much relying on word of mouth to get their copy seen by relevant readers.
So what does SEO mean to copywriters?
Most copywriters will be aware of how important keyword research is to their craft. If you’re not, Rebecca and Theo will just talk you through it real quick.
Keyword research is a huge part of SEO – the act of discovering what sort of things people are searching makes it possible for copywriters to tailor their copy around what people are searching for on Google. There are some great keyword tools like Moz and Adwords to find the specific words for a topic, but as you get more experience you find yourself being able to guess which words are going to come up before you’ve even searched for them.
One of the most fascinating things about SEO is that you get to see, in detail, what people are searching for online. So literally anything from ‘Mercedes car parts’ to ‘what should I get my Nan for her birthday?’
Using specialist tools and techniques, copywriters can use these search queries to tailor their content to what their target audience want to read, making it more interesting and relevant.
You will love using a tool called ‘Answer the Public’. This will help you come up with content ideas for several clients. This tool allows you to enter a keyword and shows you loads of questions that have been asked about that subject. So it’s a fantastic tool for writing insightful blog posts especially.
One of the most exciting things about working in a specialist content and SEO agency is the fact you get the opportunity to work with so many talented and interesting people. Everyone brings something different to the team!
Being a copywriter, you are the first point of call when it comes to fresh copy. Once you’ve written a piece, you get to see it go through the rest of the process and develop into something that looks great, as well as bringing in business for the client. From copywriters, the copy goes through the SEO executives, developers and the PR team to get it just right!
As copywriters, we live and breath SEO – our copy would be pretty much null and void without it.
Want to know even more?
Give your content marketing another boost by getting our four free digital marketing ebooks and our weekly content marketing newsletter.
You’ll immediately receive 123 pages of expert insight straight to your inbox.
Get 123 pages of expert advice straight to your inbox.
About the Author
Hana joined us in September 2014 as a content promotion specialist; now she leads our digital PR team and works with clients to increase their brand awareness and media relations.Visit Hana's Page
We are gearing up for a year of charity fundraising, starting with the ‘I’m a Precky Fan, Get Me Out of Here!’ challenge for the Steve Prescott Foundation, which kicks off on Sunday 30th April 2017. Why Steve Prescott Foundation? Here at Tecmark, we have strong ties to the Steve Prescott Foundation, having taken […]
Are you planning Valentine’s Day promotion, got your Easter email campaigns written up and ready to go? You might even have Christmas 2017, 2018 and 2019 planned out in advance! The next question is how you’re going to get your amazing content and marketing material found in Google during that small crucial window when people will be searching. Here are 5 Tips to give you a head start!
Apart from being asked whether or not I put the little ‘c’ on logos (sigh), one of the most common questions I’m asked when I tell people I’m a copywriter is “how did you get into that?”.