In January 2011, we released version 1 of our own analysis into UK mobile web traffic.
The data illustrated a massive 4000% growth in the proportion of UK web traffic accounted for by mobile devices, the number having jumped from 0.02% in September 2009 to 8.09%. We also found that Apple far outperformed Android and Blackberry and anticipated a further increase in mobile web traffic in the coming months.
6 months is a long time in mobile and we have revisited the data and updated our findings up to the end of July 2011.
We used data from the same sources as in version 1. The figures are taken from Google Analytics, from several different UK websites in several different niche areas. This gave us between 1.5 million and 2.4 million total web visits (the vast majority of which were UK) to work with.
This quantity of data gives us a in depth insight into how quickly mobile web traffic is growing and in addition, the different web devices accounted for this growth.
The complete PDF is available to download at the bottom of this post. But here are the key points.
You can download the complete PDF here: Mobile and UK Web Traffic August 2011
Get 123 pages of expert advice straight to your inbox.
About the Author
Stacey joined us in 2009 as a junior copywriter; now she's a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US - including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.Visit Stacey's Page
Stacey MacNaught and Hana Bednarova spent three fantastic days near Tallinn, Estonia attending the Digital Elite Camp. There were amazing speakers presenting the latest tricks and tips when it comes to traffic & conversion, and you can find all key points right here. Paul Rouke, from PRWD, kicked off the conference with his keynote presentation. […]
Our very own Stacey MacNaught is joining the Digital Elite Camp as one of the speakers next week, and I am the lucky one who’s going with Stacey and will keep you in the loop with what’s happening at the conference. We will be jetting off to Tallinn, the capital of Estonia, on Sunday. Our […]
The majority of Scottish residents are behind plans for Scotland to become an independent state, following the UK’s decision to leave the European Union. That’s the view from a recent survey* carried out on behalf of Tecmark, which found that 57% of Scots would back Scottish independence. Many will remember 2014’s Scottish independence referendum, which […]