In January 2011, we released version 1 of our own analysis into UK mobile web traffic.
The data illustrated a massive 4000% growth in the proportion of UK web traffic accounted for by mobile devices, the number having jumped from 0.02% in September 2009 to 8.09%. We also found that Apple far outperformed Android and Blackberry and anticipated a further increase in mobile web traffic in the coming months.
6 months is a long time in mobile and we have revisited the data and updated our findings up to the end of July 2011.
We used data from the same sources as in version 1. The figures are taken from Google Analytics, from several different UK websites in several different niche areas. This gave us between 1.5 million and 2.4 million total web visits (the vast majority of which were UK) to work with.
This quantity of data gives us a in depth insight into how quickly mobile web traffic is growing and in addition, the different web devices accounted for this growth.
The complete PDF is available to download at the bottom of this post. But here are the key points.
You can download the complete PDF here: Mobile and UK Web Traffic August 2011
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About the Author
Stacey joined us in 2009 as a junior copywriter; now she's a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US - including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.Visit Stacey's Page
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