In January 2011, we released version 1 of our own analysis into UK mobile web traffic.
The data illustrated a massive 4000% growth in the proportion of UK web traffic accounted for by mobile devices, the number having jumped from 0.02% in September 2009 to 8.09%. We also found that Apple far outperformed Android and Blackberry and anticipated a further increase in mobile web traffic in the coming months.
6 months is a long time in mobile and we have revisited the data and updated our findings up to the end of July 2011.
We used data from the same sources as in version 1. The figures are taken from Google Analytics, from several different UK websites in several different niche areas. This gave us between 1.5 million and 2.4 million total web visits (the vast majority of which were UK) to work with.
This quantity of data gives us a in depth insight into how quickly mobile web traffic is growing and in addition, the different web devices accounted for this growth.
The complete PDF is available to download at the bottom of this post. But here are the key points.
You can download the complete PDF here: Mobile and UK Web Traffic August 2011
Get 123 pages of expert advice straight to your inbox.
About the Author
Stacey joined us in 2009 as a junior copywriter; now she's a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US - including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.Visit Stacey's Page
Our digital PR manager, Hana Bednarova, will be presenting at SASCon Beta on the 8th of December. SASCon Beta is a bite size version of the two-day conference. Hana will be talking about winning links and coverage on a budget. She’ll explain what our digital PR team does, here at Tecmark, when working on smaller […]
Last week Sarah Pearce was being filmed by the Apprentice Academy to mark her successful apprenticeship at Tecmark. Sarah joined Tecmark’s Digital PR team in March 2016 as a Digital Content Promotion Apprentice. Since then she progressed amazingly and is delivering remarkable results. For that reason, she is being filmed for a video about life […]
AJ Mussell joined Tecmark in March 2016 as an Account Manager. In his Tecmark 10, he talks about his day in the office and amazing things he does for charity. Follow AJ on Twitter. What does your typical day look like? The day starts with walking my dog! I’m then at the mercy of public […]