In January 2011, we released version 1 of our own analysis into UK mobile web traffic.
The data illustrated a massive 4000% growth in the proportion of UK web traffic accounted for by mobile devices, the number having jumped from 0.02% in September 2009 to 8.09%. We also found that Apple far outperformed Android and Blackberry and anticipated a further increase in mobile web traffic in the coming months.
6 months is a long time in mobile and we have revisited the data and updated our findings up to the end of July 2011.
We used data from the same sources as in version 1. The figures are taken from Google Analytics, from several different UK websites in several different niche areas. This gave us between 1.5 million and 2.4 million total web visits (the vast majority of which were UK) to work with.
This quantity of data gives us a in depth insight into how quickly mobile web traffic is growing and in addition, the different web devices accounted for this growth.
The complete PDF is available to download at the bottom of this post. But here are the key points.
You can download the complete PDF here: Mobile and UK Web Traffic August 2011
Get 123 pages of expert advice straight to your inbox.
About the Author
Stacey joined us in 2009 as a junior copywriter; now she's a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US - including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.Visit Stacey's Page
It was at Brighton SEO where our very own Stacey MacNaught first mentioned image link building to the public. Image link building is a simple way of achieving high-quality links by providing relevant, and, of course, high-quality photos. There is a simple but effective process behind this, starting at image based keyword research, followed by image […]
Earlier this year, we announced the news that Tecmark would be partnering with The Steve Prescott Foundation to create a website for the Tabern St Helens Triathlon. The triathlon, that took place yesterday at Eccleston Mere, proved a huge success in commemorating the memory of late Rugby League legend and local hero Steve Prescott MBE, […]
There are several procedures when it comes to planning a survey. Some can say the most important part of getting your survey right is to nail the topic. Others might disagree and say that it’s always about the results you actually get out of your poll. Let’s say it’s about all of this, and more… […]