By Stacey MacNaught
Next week, Richard Heyes and I will head to Boston to attend Hubspot’s Inbound15.
It’s a huge event with a roster of speakers to rival any.
My first-world problem of the week has been attempting to build a personal schedule for the event – there are plenty of times and dates I’d like to be in two places at once! I’ll figure it out…
But there are three speakers in particular (without clashes) I really can’t wait to see. Here they are:
I’ve read Daniel Pink’s To Sell is Human and, aside from being an engaging read, it was genuinely insightful – offering lessons I’ve been able to apply to almost every aspect of life.
Without even knowing, at this point, what he’ll be speaking about, Daniel Pink is definitely on my agenda.
Problogger was the first blog I read regularly and, although the “˜blogging-about-blogging’ space has become a lot more saturated since Rowse started blogging, it’s one I still return to.
Darren’s talk is set to be about the moments of serendipity on an entrepreneur’s journey – and I’m hoping for a little insight about his own journey.
This is a session I’m really looking forward to.
Dr Carmen Simon is a cognitive neuroscientist whose talk is entitled “˜The Neuroscience of Memorable Content’.
While we can talk all day long about tactics, tools and promotion platforms, what really drives online shares and success with content is creating something that people remember and feel inclined to share.
I’m absolutely fascinated by neuroscience and psychology, and their influence in what I do day-to-day.
There are more than 200 talks across four days at #inbound15 next week, so I’ll be hoping to catch far more than just these (when I finally work the scheduling out).
But with a line-up where the three above are complemented by Aziz Ansari, Seth Godin and Marc Maron, my biggest headache right now is being a little too spoilt for choice.
Get 123 pages of expert advice straight to your inbox.
About the Author
Stacey joined us in 2009 as a junior copywriter; now she’s a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US – including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.Visit Stacey's Page
When it comes to building a decent website, content really is still king. The key to creating decent copy that not only draws readers to your site, but also gets your brand message across, is to make it compelling. You want to create something that’s actually worth reading – not just a scrambled up splurge […]
While it’s good to have words on your site, but copywriting isn’t just about filling up the page with words and moving on to the next task. There’s so much more to copywriting than hammering the keyboard for eight hours a day. Fulfilling the task requires a lot more than hitting the word count.
Search Engine Optimisation is an ongoing process and in order to get the most out of your results, you need to have a long term strategy in place. On the other hand, almost all new websites can benefit from an SEO boost in their baby stages.