Copywriter Theo Watt joined Tecmark in October 2015. Originally from Bristol, his career so far has included a stint at MTV, where he worked at the European Music Awards. Follow Theo on Twitter.
1. What does your typical day look like?
I spend most of my day writing lots of copy, be it blog posts, press releases, snippets or various bits of creative content – often with a thesaurus website minimised at the bottom of my screen.
2. What’s the most satisfying aspect of your work?
Seeing my words published either online, or on a digital app, is by far the most satisfying part of my job.
3. And the best thing about working at Tecmark?
It’s a toss-up between the 15th floor view from our office window, the people who work here and the creative freedom I’m given when writing. The office playlist isn’t so bad, either.
4. What’s the biggest thing you’ve learned over the last 12 months?
My background is predominately in journalism. Prior to working at Tecmark, my knowledge of SEO was very limited.
Now my grasp of SEO is getting better and, after speaking to the experts that work here, I’ve been given an insight into how things work. It’s been an invaluable experience.
5. And what do you expect to be learning over the next 12 months?
Hopefully even more about SEO, content marketing, and maybe a little web development here and there. It’s an exciting industry to work in and one that’s rapidly changing.
6. How does Manchester compare to your home town of Bristol?
It’s great, I love Manchester. I’d previously been here a handful of times and have always been interested by the city, especially the music scene.
How would I compare it to Bristol? Well Manchester is known all over the country for constantly raining, so there’s that. Apart from the weather, and the fact you have TWO premier league football clubs, I’d say both cities have a lot in common, especially the Northern Quarter.
7. How do you relax away from work?
After years of turning my back on the gym, I’ve finally started going. It’s a great way to let off steam. That said, I’m definitely not a gym fanatic – I have no clue what I’m doing.
I also play guitar (badly). I don’t watch a great deal of films. I’m more likely to scour music blogs for new bands, and read books.
8. Rumour has it you’re a fashion icon in The Guardian. Was this outfit a bet?
Glastonbury 2015, I remember it well… bits of it. I’m hilariously bad at fancy dress, although maybe not as bad as I originally thought.
I tried to dress up as one of Dexy’s Midnight Runners from the ‘Come On Eileen’ video. I ended up looking like a Central Saint Martins fashion student. Can’t complain though, it got me on The Guardian’s best dressed list.
9. You’ve previously worked at MTV. With the Tecmark playlist ranging from Slipknot to Justin Bieber, we need your advice. Which three boy bands should we include most often?
No! Please… no more boy bands. Bieber I can deal with in very small doses. My suggestions for the playlist? Maybe more Pink Floyd. In fact, can we just have Dark Side Of The Moon on repeat? But if I’m being pushed for three boy bands, let’s go with Boyz II Men, Blazin’ Squad and East 17.
10. And finally… Dennis Bergkamp or Thierry Henry?
I’d have to say Thierry Henry. He was the player I grew up watching and remains our all-time top scorer. I love Bergkamp but it has to be Henry. Va va voom trumps all, although he doesn’t do it for me as a pundit.
I hope both of them come back to Arsenal as coaches, given we’ve already lost Vieira.
Want to know even more?
Give your content marketing another boost by getting our four free digital marketing ebooks and our weekly content marketing newsletter.
You’ll immediately receive 123 pages of expert insight straight to your inbox.
Get 123 pages of expert advice straight to your inbox.
About the Author
A former journalist with experience in radio, TV and a decade in national newspapers, Neil now focuses on communications and results-driven copywriting.Visit Neil's Page
The meta description (along with the title) is often seen as the shop window to your site and has a major influence on how much traffic your site can draw.
“Manchester’s got everything, except a beach” – Ian Brown It’s no secret that, here at Tecmark, we love our city. We couldn’t possibly list all the reasons why – the friendliness of the people, the captivating mix of old and new architecture, the sense of community – to name but a few.
In 2015, after over ten years in an in-house copywriter and editor role, I decided to bring everything I had ever been taught and try something a little different.