Which books inspire you?
We asked some of the Tecmark team to give their recommendations for the Ultimate Digital Marketing Agency Library.
Here’s what they came up with.
Positioning: The Battle for Your Mind by Al Ries and Jack Trout is a bit of a marketing classic, while Ed Catmull’s Creativity, Inc: Overcoming The Unseen Forces That Stand In The Way Of True Inspiration is a great read about the Pixar studio. I’d strongly recommend both.
And Made To Stick, by Chip and Dan Heath, is one we’re big fans of.
Newsjacking: The Urgent Genius of Real-Time Advertising (by Grant Hunter and Jon Burkhart) and Gamestorming: A Playbook For Innovators, Rulebreakers And Changemakers (by Dave Gray and Sunni Brown) are both good.
Clive Woodward’s Winning is better than any traditional team-building and leadership book I’ve read, while Daniel Pink’s Drive: The Surprising Truth About What Motivates Us, is also great.
Influence: The Pyschology of Persuasion is amazing. Author Robert Cialdini takes us through his six principles of influence and helps us to understand what makes people say yes.
I’m not from a psychology background myself, but found this material really easy to understand and, more to the point, to action. You can apply so much of what’s in this book to marketing – particularly in your content outreach efforts.
And, for an added bonus, you can absolutely apply some of these principles on spouses too! In short, it’s almost 300 pages of how to get your own way. What’s not to love?!
Change Your Mind by Rod Judkins is fantastic. It’s a series of 57 small chapters about how to design and think differently. It also teaches you to not follow the trends.
And, as a designer, I can’t help but admire how good this book looks.
Exciting Web Projects: Conception to Execution, by Awwwards, is also a great resource.
I’m also reading Newsjacking. It’s very good and really helpful. It’s full of interesting examples and stories, and it’s written in a style that makes it one of those books you constantly pick up and read.
For expert practical advice, few books come close to Sales Letters That Sell by Drayton Bird. I’m about two-thirds of the way through and feel like I’ve saved myself years of mistakes just by reading it.
And another by Seth Godin, All Marketers Tell Stories, is well worth picking up.
I’m another one that’s currently reading Influence by Robert Cialdini. It’s really interesting, showing good ways of selling stuff by looking at psychological patterns of humans and their natural instincts. I’m only a third of the way through, but it’s very useful.
Know Your Onions: Web Design, by Drew De Soto, is fantastic. He’s done a great series of “˜Know Your Onions’ books about designing for different media, both in theory and practice.
He has a lot of industry experience, so gives great examples. Everything’s written in a very conversational tone too, which is great for picking up to read in chunks that aren’t overwhelming. And his graphic design book is an absolute bible!
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About the Author
A former journalist with experience in radio, TV and a decade in national newspapers, Neil now focuses on communications and results-driven copywriting.Visit Neil's Page
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