The flea’s guide to fulfilling your potential



Are you a flea?

Many years ago, researchers discovered fleas could be trained.

Put them in a jar without a lid, and they’ll jump out.

Add the lid, and – after a few self-induced headaches – they’ll modify their behavior, jumping to a height just below where the lid sits.

But when you remove the lid, their jumps remain at the same height.

They’re convinced the barrier still remains.

Are you doing the same thing?

Fulfilling your potential is so often about your own self-imposed limits – and removing them.

When you think you’ve done all you can, do more.

When you think you’ve pushed as hard as you can, push harder.

That’s why our managing director Richard Heyes and account manager Mike Wainwright are tackling a five-day assault on Mt Kilimanjaro – a challenge so great it has just a 27% success rate.

At Tecmark, we look for ways to think differently; to do our best on every project and not to let barriers – real or imaginary – restrict our potential.

In the next few days we’ll release a fascinating example of things not being exactly as they seem. Stay tuned!

Yes! Get My Four Free Ebooks Now…





If you enjoyed that article, here are some more you might like:

Tecmark Author Neil Barraclough

About the Author

Neil Barraclough: Brand Communications Manager

A former journalist with experience in radio, TV and a decade in national newspapers, Neil now focuses on communications and results-driven copywriting.

Visit Neil's Page
  • Three core elements for link-building with data
  • Tecmark set for six new recruits
  • The Tecmark 10 – with content promotion specialist Hana Bednarova

  • Latest from Tecmark


    While it’s good to have words on your site, but copywriting isn’t just about filling up the page with words and moving on to the next task. There’s so much more to copywriting than hammering the keyboard for eight hours a day. Fulfilling the task requires a lot more than hitting the word count.


    Search Engine Optimisation is an ongoing process and in order to get the most out of your results, you need to have a long term strategy in place. On the other hand, almost all new websites can benefit from an SEO boost in their baby stages.


    Journalists are inundated with pitches and press releases, the majority of which will be moved straight to their trash without a second’s thought. So how do you nail your subject line so your pitch isn’t immediately disregarded?