Tecmark’s Director of Search, Stacey MacNaught, has penned (or shall we say typed) her first column for Inc.com.
Fresh from our look at what’s in a headline last week, Stacey came up with one of her own to try and reach the high standards set by Inc’s Deputy Editor, Allison Foss, in her tips and tricks for headline writing.
Check out Stacey’s column here: Why Brainstorming Doesn’t Work and 3 Alternatives That Do
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About the Author
When it comes to building a decent website, content really is still king. The key to creating decent copy that not only draws readers to your site, but also gets your brand message across, is to make it compelling. You want to create something that’s actually worth reading – not just a scrambled up splurge […]
While it’s good to have words on your site, but copywriting isn’t just about filling up the page with words and moving on to the next task. There’s so much more to copywriting than hammering the keyboard for eight hours a day. Fulfilling the task requires a lot more than hitting the word count.
Search Engine Optimisation is an ongoing process and in order to get the most out of your results, you need to have a long term strategy in place. On the other hand, almost all new websites can benefit from an SEO boost in their baby stages.