These days, organisations of all sizes are talking about social media strategies. Social media is becoming an increasingly important marketing tool, without doubt. It can help you engage your customers better or get more insight into how they behave, and it’s also a platform you can use for things like PR and recruitment.
At the moment, however, many businesses don’t really have a clue what to do once they’ve signed up for Twitter and Facebook.
Here’s a couple of examples from 2010 of how not to do social media:
Social media can go wrong, but learn from the mistakes of others – don’t be put off. Most organisations can benefit from developing a social media strategy, so if you haven’t already included this in your business plan, you may want have a re-think.
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