These days, organisations of all sizes are talking about social media strategies. Social media is becoming an increasingly important marketing tool, without doubt. It can help you engage your customers better or get more insight into how they behave, and it’s also a platform you can use for things like PR and recruitment.
At the moment, however, many businesses don’t really have a clue what to do once they’ve signed up for Twitter and Facebook.
Here’s a couple of examples from 2010 of how not to do social media:
Social media can go wrong, but learn from the mistakes of others – don’t be put off. Most organisations can benefit from developing a social media strategy, so if you haven’t already included this in your business plan, you may want have a re-think.
Get 123 pages of expert advice straight to your inbox.
About the Author
Blogging is still a very important factor of a website, and a powerful tool to have as a business. It helps drive traffic to your website, which helps convert that traffic into leads, it establishes authority, and for days, weeks, months and years – those hardworking posts will be driving results.
The meta description (along with the title) is often seen as the shop window to your site and has a major influence on how much traffic your site can draw.
“Manchester’s got everything, except a beach” – Ian Brown It’s no secret that, here at Tecmark, we love our city. We couldn’t possibly list all the reasons why – the friendliness of the people, the captivating mix of old and new architecture, the sense of community – to name but a few.