How To Make Content Marketing More Efficient

 
View the slides from Stacey MacNaught’s presentation at MozCon 2014 on how to make content marketing more efficient.
 

Making Content Marketing More Efficient – #mozcon 2014 by @staceycav from Stacey (Cavanagh) MacNaught

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Blogging is still a very important factor of a website, and a powerful tool to have as a business. It helps drive traffic to your website, which helps convert that traffic into leads, it establishes authority, and for days, weeks, months and years – those hardworking posts will be driving results.


The meta description (along with the title) is often seen as the shop window to your site and has a major influence on how much traffic your site can draw.


“Manchester’s got everything, except a beach” – Ian Brown It’s no secret that, here at Tecmark, we love our city. We couldn’t possibly list all the reasons why – the friendliness of the people, the captivating mix of old and new architecture, the sense of community – to name but a few.