From gathering data sets to completing data analysis, our team are experts at teasing out the best stories.
Stories that gain social media traction, backlinks, media coverage and brand visibility.
From small businesses making national headlines through their own research to large organisations driving conversions and assisted conversions by repurposing their own data collection, we understand how to maximise data-driven content marketing.
Our work with Holiday Gems produced ‘Where Should I Go On Holiday?’, an interactive quiz that transforms data submitted by users into direct and assisted conversions.
The advantages of well-executed data-driven content marketing include transparency, authority, value and education.
We’ve been using data in our own content marketing since 2010.
So while others are still getting up to speed, we’re ahead of the curve – and we intend to stay there.
About the Author
Sarah joined Tecmark in March 2016 as an apprentice and has worked her way up to become a Digital PR Executive! We interviewed Sarah to find out what her day is like and what she enjoys doing in her free time.
Great content doesn’t happen by accident. That’s one of the most pertinent lessons I’ve learned during my time as a copywriter. Here are four invaluable copywriting tips to give your copy a boost and stay in the mind of your readers.
When the Steve Prescott Foundation approached Tecmark for volunteers for a I’m a Celebrity, Get Me Out of Here-style challenge, there was some debate about who would step up to the plate. The idea of sleeping rough in a forest for two nights, eating rationed rice and taking part in bushtucker trials was met with […]