Data-driven content

Delivering success with data-driven content marketing



From gathering data sets to completing data analysis, our team are experts at teasing out the best stories.

Stories like the growth of mobile access to the internet and how smartphones are slowly taking over our lives.

Stories that gain social media traction, backlinks, media coverage and brand visibility.

Data-driven content works for all businesses

From small businesses making national headlines through their own research to large organisations driving conversions and assisted conversions by repurposing their own data collection, we understand how to maximise data-driven content marketing.

Our work with Holiday Gems produced ‘Where Should I Go On Holiday?’, an interactive quiz that transforms data submitted by users into direct and assisted conversions.

The advantages of well-executed data-driven content marketing include transparency, authority, value and education.

But good data-driven content is still rare

We’ve been using data in our own content marketing since 2010.

So while others are still getting up to speed, we’re ahead of the curve – and we intend to stay there.

Talk to us about data-driven content for your business.

Tecmark Author Tecmark Development

About the Author

Tecmark Development:

Visit Tecmark's Page

Latest from Tecmark


And while moving and dealing with all the usual ‘stress’ we wrote a survival guide to moving offices – you are welcome! So we left our lovely 15th floor haven behind … and moved up to the 3rd floor of 127 Portland Street in central Manchester.


Link building is often referred to as one of the most difficult and time-consuming aspects of SEO. With Google constantly clamping down on tactics, it’s becoming more and more important to master the age-old techniques; one of which is chasing unlinked brand mentions.


The creation of user personas is a powerful technique for helping to increase the usability of your website or web app. Personas span from knowing your client base by conducting user research and who you’re targeting your website or services for.