Data-driven content

Delivering success with data-driven content marketing



From gathering data sets to completing data analysis, our team are experts at teasing out the best stories.

Stories like the growth of mobile access to the internet and how smartphones are slowly taking over our lives.

Stories that gain social media traction, backlinks, media coverage and brand visibility.

Data-driven content works for all businesses

From small businesses making national headlines through their own research to large organisations driving conversions and assisted conversions by repurposing their own data collection, we understand how to maximise data-driven content marketing.

Our work with Holiday Gems produced ‘Where Should I Go On Holiday?’, an interactive quiz that transforms data submitted by users into direct and assisted conversions.

The advantages of well-executed data-driven content marketing include transparency, authority, value and education.

But good data-driven content is still rare

We’ve been using data in our own content marketing since 2010.

So while others are still getting up to speed, we’re ahead of the curve – and we intend to stay there.

Talk to us about data-driven content for your business.

Tecmark Author Tecmark Development

About the Author

Tecmark Development:

Visit Tecmark's Page
  • Hana Bednarova speaking at SASCon Beta

  • Latest from Tecmark


    International Women’s Day is a here to honour the vast and varied achievements of women all over the world! To celebrate, we’ve put together a list of the most influential, and downright amazing, women in digital marketing.


    We are gearing up for a year of charity fundraising, starting with the ‘I’m a Precky Fan, Get Me Out of Here!’ challenge for the Steve Prescott Foundation, which kicks off on Sunday 30th April 2017.   Why Steve Prescott Foundation? Here at Tecmark, we have strong ties to the Steve Prescott Foundation, having taken […]


    Are you planning Valentine’s Day promotion, got your Easter email campaigns written up and ready to go? You might even have Christmas 2017, 2018 and 2019 planned out in advance! The next question is how you’re going to get your amazing content and marketing material found in Google during that small crucial window when people will be searching. Here are 5 Tips to give you a head start!