Data-driven content

Delivering success with data-driven content marketing



From gathering data sets to completing data analysis, our team are experts at teasing out the best stories.

Stories like the growth of mobile access to the internet and how smartphones are slowly taking over our lives.

Stories that gain social media traction, backlinks, media coverage and brand visibility.

Data-driven content works for all businesses

From small businesses making national headlines through their own research to large organisations driving conversions and assisted conversions by repurposing their own data collection, we understand how to maximise data-driven content marketing.

Our work with Holiday Gems produced ‘Where Should I Go On Holiday?’, an interactive quiz that transforms data submitted by users into direct and assisted conversions.

The advantages of well-executed data-driven content marketing include transparency, authority, value and education.

But good data-driven content is still rare

We’ve been using data in our own content marketing since 2010.

So while others are still getting up to speed, we’re ahead of the curve – and we intend to stay there.

Talk to us about data-driven content for your business.

Tecmark Author Tecmark Development

About the Author

Tecmark Development:

Visit Tecmark's Page

Latest from Tecmark


Blogging is still a very important factor of a website, and a powerful tool to have as a business. It helps drive traffic to your website, which helps convert that traffic into leads, it establishes authority, and for days, weeks, months and years – those hardworking posts will be driving results.


The meta description (along with the title) is often seen as the shop window to your site and has a major influence on how much traffic your site can draw.


“Manchester’s got everything, except a beach” – Ian Brown It’s no secret that, here at Tecmark, we love our city. We couldn’t possibly list all the reasons why – the friendliness of the people, the captivating mix of old and new architecture, the sense of community – to name but a few.