From gathering data sets to completing data analysis, our team are experts at teasing out the best stories.
Stories that gain social media traction, backlinks, media coverage and brand visibility.
From small businesses making national headlines through their own research to large organisations driving conversions and assisted conversions by repurposing their own data collection, we understand how to maximise data-driven content marketing.
Our work with Holiday Gems produced ‘Where Should I Go On Holiday?’, an interactive quiz that transforms data submitted by users into direct and assisted conversions.
The advantages of well-executed data-driven content marketing include transparency, authority, value and education.
We’ve been using data in our own content marketing since 2010.
So while others are still getting up to speed, we’re ahead of the curve – and we intend to stay there.
About the Author
Happy New Year everyone! As we all know the transition into the new year is a time for reflection, hope and new beginnings. However, it often brings with it a descent into copywriting madness, with god-awful clichés often popping up out of nowhere – yes we’re looking at you #NewYearNewMe crowd.
When it comes to building a decent website, content really is still king. The key to creating decent copy that not only draws readers to your site, but also gets your brand message across, is to make it compelling. You want to create something that’s actually worth reading – not just a scrambled up splurge […]
While it’s good to have words on your site, but copywriting isn’t just about filling up the page with words and moving on to the next task. There’s so much more to copywriting than hammering the keyboard for eight hours a day. Fulfilling the task requires a lot more than hitting the word count.