You don’t need telling how important content marketing is and the influence that it can have on multiple marketing channels across your business. Perhaps you’re already investing in a team of content writers or creators.
But are you getting the best from that team? Is your content:
Getting content right is not easy.
At Tecmark we started out with content to influence link acquisition and SEO right back in 2010. We’ve come a long way since then – but the journey hasn’t been an easy one! We’ve learnt some incredibly valuable (and sometimes painful!) lessons along the way and continue to develop and establish new tactics and approaches consistently.
While our team now consistently delivers content marketing campaigns that hit various objectives successfully, we’ve also started sharing our training and knowledge with in house digital teams looking to improve their skills.
Our training is led by Search Director, Stacey MacNaught, who speaks regularly at conferences all over the world about SEO and content marketing.
Our training courses are tailored based on your needs and are delivered in a workshop environment with resource allocated to supporting your team as needed on an on going basis. We can cater for teams of various sizes and either accommodate you in our space or deliver training at your premises. Training modules includes:
Get in touch now and tell us a little bit about the challenges you’re facing with your content marketing training.
About the Author
Journalists are inundated with pitches and press releases, the majority of which will be moved straight to their trash without a second’s thought. So how do you nail your subject line so your pitch isn’t immediately disregarded?
There can be a variety of reasons for a website to exist, whether that’s because you’re selling a product, service or providing information. There has to be a purpose and focus in how you get that information across so that, first of all, users find your website and secondly, they convert.
At some point during your career in an agency, you’ll find yourself pitching to a client. And it doesn’t stop there – from pitching and presenting a campaign strategy there’s a phone call & face-to-face meeting, and eventually reporting.