The second post in our ‘What SEO Means To’ series is dedicated to those who are starting a career in SEO.
While working in an agency or in-house, junior employees have a great opportunity to learn from more senior colleagues, managers and other digital marketing creatives.
One of the best ways of learning as a junior SEO executive is to shadow an existing SEO. This will enable you to undertake more advanced tasks in the future.
Often you’ll be reading lots of useful SEO material, spending time with your manager, or more senior team members, learning how to work with SEO tools, and attending relevant conferences and networking events to gain a better understanding of the industry.
Ben Hughes is a junior SEO executive here at Tecmark. He joined the company earlier this year and has since flourished in his role. Here he gives us his take on the industry, his job role and what he’s learned so far.
Keyword research is one of the most important aspects of my job. There are a number of excellent tools out there that can be used to inform posts and SEO campaigns, including the Google Adwords Keyword Planner and Answer the Public.
I primarily use these tools to search for high ranking keywords and trends, which are then collated and used whenever we write on-page copy.
I’ve also learnt that you can use as many tools as possible, but sometimes the best tool is your brain. That’s why before using any of these handy keyword research tools, I put a pen to paper and write down the keywords I think are most relevant to each of our clients.
Your client will know their competitors, but those competitors don’t need to be same as their organic search competitors. In this case, you should check a competitor’s current ranked keywords and select those who are targeting same or similar keywords.
Working with several teams
As a junior SEO executive, I work and liaise with several different teams on a day to day basis. These include: copywriters, PR and outreach, designers and web developers. This has given me the chance to see the whole process of an on-site or off-site SEO campaign.
Content Management Systems
One of the benefits of being a junior SEO executive is that you get to learn and work with various content management systems, from WordPress to other bespoke CMSs. They can differ greatly and be tricky to work out at first. Having a basic understanding of HTML certainly helps.
And finally, can you sum up your experience of SEO so far?
“The most important lesson I’ve learned during my time as a junior executive is that SEO is an ever changing industry. You need to keep yourself up to date, as there is always something new to learn.”
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About the Author
Hana joined us in September 2014 as a content promotion specialist; now she leads our digital PR team and works with clients to increase their brand awareness and media relations.Visit Hana's Page
The meta description (along with the title) is often seen as the shop window to your site and has a major influence on how much traffic your site can draw.
“Manchester’s got everything, except a beach” – Ian Brown It’s no secret that, here at Tecmark, we love our city. We couldn’t possibly list all the reasons why – the friendliness of the people, the captivating mix of old and new architecture, the sense of community – to name but a few.
In 2015, after over ten years in an in-house copywriter and editor role, I decided to bring everything I had ever been taught and try something a little different.