We sent our two team members to SAScon yesterday, to experience a day of talks and industry insightful.
They were joined by marketing experts, social media gurus and content creators, all of which had come to the MMU business school in Manchester.
Here are their thoughts:
Our search director, Stacey MacNaught, gave an engaging talk about creativity and data, with advice about combining the two to produce thought provoking content.
One point that stuck out in particular was the need to create human stories through the use of data. The main reason for this is that emotive content often gains better coverage.
We were equally impressed by SocialChain CEO Steve Bartlett, who spoke about life as a brand influencer and his company’s rise from a small Manchester start-up to an international operation.
The final keynote speaker was Robert Scoble, a futurist with an unrivalled passion for all things digital. Robert discussed the future of technology, including smartphones, VR, and self-driving cars!
Day one of SAScon gave us a lot to think about. We left feeling inspired and well-informed.
Want to know even more?
Give your content marketing another boost by getting our four free digital marketing ebooks and our weekly content marketing newsletter.
You’ll immediately receive 123 pages of expert insight straight to your inbox.
Get 123 pages of expert advice straight to your inbox.
About the Author
Hana joined us in September 2014 as a content promotion specialist; now she leads our digital PR team and works with clients to increase their brand awareness and media relations.Visit Hana's Page
The meta description (along with the title) is often seen as the shop window to your site and has a major influence on how much traffic your site can draw.
“Manchester’s got everything, except a beach” – Ian Brown It’s no secret that, here at Tecmark, we love our city. We couldn’t possibly list all the reasons why – the friendliness of the people, the captivating mix of old and new architecture, the sense of community – to name but a few.
In 2015, after over ten years in an in-house copywriter and editor role, I decided to bring everything I had ever been taught and try something a little different.