Promoting your content in an effective, efficient way can be a difficult challenge.
But while few things about content marketing are simple, most can be achieved with a little intelligence and hard work.
Here are 15 of the resources we’ve used as part of our outreach and content promotion process.
Run by the Media Standards Trust, this not-for-profit website is built to help the public search articles from UK national newspapers by journalist, subject, key word or publication.
Billed as a tool to help “send personalized, relationship-based messages without sacrificing efficiency”, BuzzStream lets you monitor influencers in your industry and then manage your relationships during the content promotion process.
With a database of more than 1.6 million contacts, Cision offers huge opportunities for those involved in outreach. Among its many uses are helping to find individual journalists and influencers by subject or topic, as well as spreading your story through paid distribution of your press releases.
A free search engine to help you find journalists, Hey Press has proven its worth – if it’s used correctly.
We also use – or have used – each of the following to find relevant influencers and journalists for content promotion: PressFarm, FollowerWonk, and Recruit’em.
Influence, by Robert Cialdini
Our search director Stacey MacNaught is one of this book’s biggest advocates. Cialdini explores why people say “yes”, presenting six principles you can work into your future outreach efforts.
Selling Your Story In 60 Seconds, by Michael Hauge
Content promotion involves pitching your idea in the most compelling way possible, and Michael Hauge has produced a detailed guide to doing just that. The lessons in this book can be applied by outreach professionals anywhere.
The PR Masterclass, by Alex Singleton
Alex Singleton is a poacher-turned-gamekeeper; a former journalist who now works extensively in PR. And he calls on that experience to offer expert insight and guidance in this well-received book. It’s well worth a spot on your bookcase.
As well as offering press release distribution, PressAt also present 33,000 UK subscribers with customised news alerts. Their reach could be very valuable in your outreach process.
This site is a way of delivering your press release to “3,500 of the most visited news websites, online services and news aggregators” in the world. You can also target your audience by area, country or continent.
Want to know even more?
Give your content marketing another boost by getting our three content marketing cheat sheets, four digital marketing ebooks and our weekly content marketing newsletter.
You’ll immediately receive 126 pages of expert insight straight to your inbox.
Get 123 pages of expert advice straight to your inbox.
About the Author
A former journalist with experience in radio, TV and a decade in national newspapers, Neil now focuses on communications and results-driven copywriting.Visit Neil's Page
The meta description (along with the title) is often seen as the shop window to your site and has a major influence on how much traffic your site can draw.
“Manchester’s got everything, except a beach” – Ian Brown It’s no secret that, here at Tecmark, we love our city. We couldn’t possibly list all the reasons why – the friendliness of the people, the captivating mix of old and new architecture, the sense of community – to name but a few.
In 2015, after over ten years in an in-house copywriter and editor role, I decided to bring everything I had ever been taught and try something a little different.