Between January 2013 and July 2013, over half of the web traffic to NHS.uk came from a mobile device or tablet. And yet in spite of this, the site (which serves as a vital information portal) isn’t mobile ready.
That was just one stat that jumped out at us following our recent Freedom of Information request to the Health and Social Care Information Centre.
Back in August, we made an FOI request asking for the following information:
From 1st January 2012 to 31st July 2012:
1 How many web visits has www.nhs.uk had?
2 How many of these visits were from users on smartphone devices?
3 How many of these visits were from users on tablet devices?
4 Which are the top 10 most visited pages in this time frame?
5 During this period, what was the average visit duration for:
6 How many visits, overall, were organic search visits?
7 What were the top 100 referring organic keywords over this period, along with the number of visits these keywords referred?
8 How many visits were referred from social media websites?
We would also like the same information for the period 1st January 2013 – 31st July 2013
The HSCIS responded answering each of our questions. Although it does appear that the NHS.uk website uses Google Analytics, the HSCIC was unable to separate mobile and tablet traffic for us. However, we did get answers to each of the other questions we’ve asked. The key numbers included:
We asked for the top 100 referring organic keywords (the full list of which can be found on the spreadsheet below). The top 10 were:
We love a good nosey through a big website’s statistics, particularly one that serves such a vital purpose for the general public. And if you fancy a look for yourself, you can download the spreadsheet here.
Get 123 pages of expert advice straight to your inbox.
About the Author
Stacey joined us in 2009 as a junior copywriter; now she's a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US - including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.Visit Stacey's Page
SEO can often mean different things to different people. Many would say SEO is about making changes to a website in order to improve its search engine visibility. And they would be right. But if you working within a digital agency or digital marketing team, the definition of SEO can vary from person to person. […]
Whether you’re a web developer working on a project from scratch, or improving an existing one, SEO will always have a big part to play within your work. Here Tecmark’s web developer, Joe Curran, lists some of the many ways that SEO affects his role. 1. Getting Mobile Ready One of the biggest and […]
Stacey MacNaught and Hana Bednarova spent three fantastic days near Tallinn, Estonia attending the Digital Elite Camp. There were amazing speakers presenting the latest tricks and tips when it comes to traffic & conversion, and you can find all key points right here. Paul Rouke, from PRWD, kicked off the conference with his keynote presentation. […]