I was hoping for an iPhone 5 launch yesterday. I was as excited as a child on Christmas Eve before the announcement. But by the end of it, I was as deflated as I was the day I found out Santa was an elaborate lie. However, things always look a bit better in the morning, don’t they? And I’ve now had chance to have a real look at the additional features the 4S has to offer over my iPhone 4.
General thought is that iPhone 3G and 3GS users will be the key ‘iPhone upgraders,’ and that there may not be enough in the 4S to tempt those who already have an iPhone 4 into an upgrade.
I’m an iPhone 4 user and am now faced with the ultimate question – to upgrade or not to upgrade (21st century problems, eh?).
There are a LOT of new features, including:
Well, there are of course sensible concerns like the fact that upgrading on contract with most of the UK networks (who are yet to announce their tariffs at the time of writing) will mean being stuck in an 18 or 24 month contract and the smartphone giant will undoubtedly announce another model in that time. But surely that’s just a fact of life with a Smartphone? New models come out all the time and it’s only ever a matter of a couple of months before something more advanced than you have is on the market. So for me, this isn’t too much of a concern.
The one flaw for me is that while battery life has improved in many respects, the standby battery life is lower in the iPhone 4S than the iPhone 4. The iPhone 4S is quoted as having ‘up to 200 hours’ standby battery life compared to the iPhone 4’s ‘up to 300 hours.’ But again, considering how infrequent it is for me to ever have my phone purely on standby, this isn’t a major concern for me.
Of course I’m going to upgrade. Even thinking about not doing is just me trying to convince myself that I’m not one of the people eager to get their hands on the new device and playing right into Apple’s hands.
In case you haven’t heard, release date is 14th October, but you can pre-order online from 7th October. We’ll post here when the UK networks have announced their pricing!
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About the Author
Stacey joined us in 2009 as a junior copywriter; now she's a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US - including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.Visit Stacey's Page
Apart from being asked whether or not I put the little ‘c’ on logos (sigh), one of the most common questions I’m asked when I tell people I’m a copywriter is “how did you get into that?”.
Nazma Noor recently joined Tecmark as Senior Search Strategist. Here she tells us what her day looks like, what are her hobbies and as Yoga enthusiast – how we should relax at work to avoid unnecessary stress. Follow Nazma on Twitter.
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