iPhone 4 Tariffs



[Updated 29th June 2010 with Tesco Mobile iPhone 4 Tariff]

iPhone 4 will hit the UK shelves at the end of this month and some of the mobile network providers have announced their tariffs already. So who’s offering the best deal?

Well, that depends on which version of the phone you want and how long a contract you’re prepared to enter into with the provider. Here’s a breakdown…

Orange iPhone 4 Tariffs

18 Months

Cost per month £35 £40 £45 £75
iPhone 4 16Gb handset £229 £169 £129 £99
iPhone 4 32Gb handset £319 £269 £219 £139
Minutes 600 900 1200 3000
Texts 500 500 500 500
Mobile Internet Unlimited* Unlimited* Unlimited* Unlimited*
Wi-Fi Unlimited* Unlimited* Unlimited* Unlimited*

24 Months

Cost per month £30 £35 £40 £45 £75
iPhone 4 16Gb handset £169 £119 £89 £29 Free
iPhone 4 32Gb handset £269 £219 £189 £139 £29
Minutes 150 600 900 1200 Unlimited
Texts 250 Unlimited Unlimited Unlimited Unlimited
Mobile Internet Unlimited* Unlimited* Unlimited* Unlimited* Unlimited*
Wi-Fi Unlimited* Unlimited* Unlimited* Unlimited* Unlimited*

*Fair usage of 750Mb applies.

The first thing to note about Orange’s offering is that “Unlimited” doesn’t mean unlimited when it comes to Internet. Both 3G and Wi-Fi (through BT Openzone) are subject to a fair usage policy.

Unless you’re prepared to tie yourself in for two years with Orange (and pay £75/month) you will have to pay for the handset.

o2 iPhone 4 Tariffs

18 Months

Cost per month £30 £35 £40 £45 £50 £65
iPhone 4 16Gb handset £209 £179 £119 £89 £29 Free
iPhone 4 32Gb handset £299 £279 £209 £179 £129 £29
Minutes 100 300 600 900 1200 Unlimited
Texts Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited
Mobile Internet 500Mb 500Mb 500Mb 750Mb 750Mb 1Gb
Wi-Fi Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited

24 Months

Cost per month £25 £30 £35 £40 £45 £60
iPhone 4 16Gb handset £279 £179 £119 £89 £29 £Free
iPhone 4 32Gb handset £323 £279 £209 £179 £129 £29
Minutes 100 300 600 900 1200 Unlimited
Texts Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited
Mobile Internet 500Mb 500Mb 500Mb 750Mb 750Mb 1Gb
Wi-Fi Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited

The most notable change to the O2 tariffs for iPhone 4 is the limit on the mobile browsing. O2 tariffs across previous iPhone models have included unlimited tariffs, something the network is now putting a stop to.

Vodafone iPhone 4 Tariffs

18 Months

Cost per month £30 £35 £40 £45 £50 £65
iPhone 4 16Gb handset £219 £169 £119 £89 £29 Free
iPhone 4 32Gb handset £309 £269 £219 £189 £139 £59
Minutes 75 300 600 900 1200 3000
Texts 250 Unlimited Unlimited Unlimited Unlimited Unlimited
Mobile Internet 1Gb 1Gb 1Gb 1Gb 1Gb 1Gb
Wi-Fi 1Gb 1Gb 1Gb 1Gb 1Gb 1Gb

24 Months

Cost per month £25 £30 £35 £40 £45 £60
iPhone 4 16Gb handset £219 £169 £119 £89 £29 Free
iPhone 4 32Gb handset £309 £269 £219 £189 £139 £59
Minutes 75 300 600 900 1200 3000
Texts 250 Unlimited Unlimited Unlimited Unlimited Unlimited
Mobile Internet 1Gb 1Gb 1Gb 1Gb 1Gb 1Gb
Wi-Fi 1Gb 1Gb 1Gb 1Gb 1Gb 1Gb

Vodafone is offering the highest mobile browsing allowance of the three networks to have declared so far with a similar pricing structure to O2. Minutes and texts on the lowest price contracts (on both the 18 and 24 month deals) are a bit stingier than O2 though.

Tesco Mobile iPhone 4 Tariffs

As of 29th June 2010, the most recent provider to announce its tariffs is Tesco mobile and it’s fair to say that its tariffs might have other networks worrying…

12 Months

Cost per month £20 £35
iPhone 4 16Gb handset £349 £229
iPhone 4 32Gb handset £429 £229
Minutes 250 750
Texts Unlimited Unlimited
Mobile Internet 1Gb 1Gb
Wi-Fi Unlimited Unlimited

24 Months

Cost per month £45
iPhone 4 16Gb handset £19
iPhone 4 32Gb handset £99
Minutes unlimited
Texts Unlimited
Mobile Internet 1Gb
Wi-Fi Unlimited

Of course, the most notable thing about the Tesco deals is that there is a 12 month option. However for those prepared to sign up to a 24 month option and stump up £45/month, you can get the handset for a very reasonable £19 or £99 depending on the model and get a great package of unlimited minutes and texts. Add to that the 1Gb mobile Internet and this is a pretty unbeatable deal.

So, Which is the Best Deal?

With fluctuations across the networks where minutes, mobile Internet and phone pricing is concerned, the best iPhone 4 tariff depends on how you use your iPhone. On paper, tesco is looking like the best deal for those prepared to commit to 2 years and pay £45, with Vodafone fitting the bill better for those looking to stick to a sub- £40 per month deal. But let’s not forget that T-Mobile and Three Mobile have all yet to release details of their iPhone 4 tariffs. Update to follow…

If you enjoyed that article, here are some more you might like:

Tecmark Author Stacey MacNaught

About the Author

Stacey MacNaught: Search Director

Stacey joined us in 2009 as a junior copywriter; now she's a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US - including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.

Visit Stacey's Page
  • Seven Tools For Clear Communication
  • PPC: the underused content promotion channel most SEOs miss
  • Your content is awesome – now what?

  • Latest from Tecmark


    While it’s good to have words on your site, but copywriting isn’t just about filling up the page with words and moving on to the next task. There’s so much more to copywriting than hammering the keyboard for eight hours a day. Fulfilling the task requires a lot more than hitting the word count.


    Search Engine Optimisation is an ongoing process and in order to get the most out of your results, you need to have a long term strategy in place. On the other hand, almost all new websites can benefit from an SEO boost in their baby stages.


    Journalists are inundated with pitches and press releases, the majority of which will be moved straight to their trash without a second’s thought. So how do you nail your subject line so your pitch isn’t immediately disregarded?