It was at Brighton SEO where our very own Stacey MacNaught first mentioned image link building to the public.
Image link building is a simple way of achieving high-quality links by providing relevant, and, of course, high-quality photos.
There is a simple but effective process behind this, starting at image based keyword research, followed by image acquisition. Then hosting it online – usually Flickr -, optimising images for research and, mainly, tracking usage and chasing attribution.
You can find a full guide here.
To give you an example, we took some lovely pictures of a view from our office, placed it on Flickr and here we are; local papers are using our photos on almost daily basis, linking back to Tecmark’s website.
This proves that you don’t need to run a huge and expensive campaign to achieve an excellent coverage and links; it can be a one, very well taken photo!
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About the Author
Hana joined us in September 2014 as a content promotion specialist; now she leads our digital PR team and works with clients to increase their brand awareness and media relations.Visit Hana's Page
And while moving and dealing with all the usual ‘stress’ we wrote a survival guide to moving offices – you are welcome! So we left our lovely 15th floor haven behind … and moved up to the 3rd floor of 127 Portland Street in central Manchester.
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