It was at Brighton SEO where our very own Stacey MacNaught first mentioned image link building to the public.
Image link building is a simple way of achieving high-quality links by providing relevant, and, of course, high-quality photos.
There is a simple but effective process behind this, starting at image based keyword research, followed by image acquisition. Then hosting it online – usually Flickr -, optimising images for research and, mainly, tracking usage and chasing attribution.
You can find a full guide here.
To give you an example, we took some lovely pictures of a view from our office, placed it on Flickr and here we are; local papers are using our photos on almost daily basis, linking back to Tecmark’s website.
This proves that you don’t need to run a huge and expensive campaign to achieve an excellent coverage and links; it can be a one, very well taken photo!
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About the Author
Hana joined us in September 2014 as a content promotion specialist; now she leads our digital PR team and works with clients to increase their brand awareness and media relations.Visit Hana's Page
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