I joined Tecmark couple of months ago as an Influencer Relationship apprentice.
It’s quite clear from my title that my main task is to create relationships with bloggers and ensure they are happy to work with our clients.
Here is my advice when it comes to making new blogger friends.
It can be quite difficult to build up a rapport with a group of people who you have never met. Especially when the only thing a blogger sees of you is just words on a screen. Who knows how many emails like this have been sent over to the blogger that day? The amount of bland , spammy messages, asking for the same things…
This is why the first step to building up a relationship between you and a blogger starts with an image. A profile picture for your email address to be more specific. Not a logo of your company, but a picture of you. Now they can put a face to the name and you will already be standing out from the other dozens of emails, because it no longer feels like they’re talking to a robot.
Next you want to make sure that what you are writing has some personality to it, something friendly that doesn’t come across like you are sat down at a corporate meeting. Be polite, friendly and approachable with your emails. Ask them how they are doing, how their weekend was. Keep things casual but professional.
If you aren’t already researching the bloggers you’re emailing; I suggest you have a read of their ‘about me’ page along with some of their most popular posts, and don’t forget to check out their social profiles. This will really help you get to know them and the knowledge can be applied in to your emails.
If you enjoyed a post, tell them! Why did you like it? Maybe you can relate to it, better still maybe it’s relevant to your reason for reaching out to them.
Whatever you’re emailing a blogger for, make sure to tell them why they’re perfect for it. After all you’re essentially trying to sell them an idea and the more you can sell it, and make them want to create that content for their blog; the more likely they’ll be to accept.
Don’t be disheartened if you don’t get a reply within 24 hours, a blog to a lot of people can be a secondary job, so their blog email might only get looked at once or twice a week.
Once you do get a reply, make sure to thank them and respond as quickly as possible. Emailing each other in quick succession is far more effective for building a relationship than emailing one week at a time.
Bloggers are a community of people who talk to each other; soon you will gain a reputation within the community for your respectful and approachable behaviour that becomes a selling point in itself.
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And while moving and dealing with all the usual ‘stress’ we wrote a survival guide to moving offices – you are welcome! So we left our lovely 15th floor haven behind … and moved up to the 3rd floor of 127 Portland Street in central Manchester.
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