Happy Birthday, App Store



Saturday 10th July 2010 marked the second birthday of Apple’s App Store and what a spectacular couple of years it’s been for the digital application marketplace.

When the App Store was first launched, back in July 2008, it offered a somewhat paltry selection of 500 downloadable apps. Two years on, however and that number is somewhat bigger! As of 7th July 2010, there were 225,000 different apps available for download from the App Store and there’s been in excess of 5 billion downloads from the marketplace in total.

That’s pretty impressive and certainly keeps Apple ahead of competition in the App Store stakes (for the time being, at least).

With the recent launch of the iPad and the even more recent iPhone 4 launch, the number of developers developing for Apple devices looks set only to rise. The speed at whcih the number of available apps grows is immense and the selection now spans everything from sat nav systems, to games and utilities.

So it’s anyone’s guess as to what the stats might read like this time next year, when we’re wishing the App Store a happy 3rd birthday!

If you enjoyed that article, here are some more you might like:

Tecmark Author Stacey MacNaught

About the Author

Stacey MacNaught: Search Director

Stacey joined us in 2009 as a junior copywriter; now she's a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US - including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.

Visit Stacey's Page
  • Seven Tools For Clear Communication
  • PPC: the underused content promotion channel most SEOs miss
  • Your content is awesome – now what?

  • Latest from Tecmark


    While it’s good to have words on your site, but copywriting isn’t just about filling up the page with words and moving on to the next task. There’s so much more to copywriting than hammering the keyboard for eight hours a day. Fulfilling the task requires a lot more than hitting the word count.


    Search Engine Optimisation is an ongoing process and in order to get the most out of your results, you need to have a long term strategy in place. On the other hand, almost all new websites can benefit from an SEO boost in their baby stages.


    Journalists are inundated with pitches and press releases, the majority of which will be moved straight to their trash without a second’s thought. So how do you nail your subject line so your pitch isn’t immediately disregarded?