I was somewhat cynical when I heard the pre-launch rumours about Google’s ‘new social media platform.’ After all, Google Buzz was a dismal failure, essentially an attempted clone of Twitter that was though massively under populated.
In fact, my stance on the matter had been that Google should probably concentrate less on trying to get fingers into all the pies and, instead, stick with their forte – search.
Cycnical? You bet. Yet in spite of this, when Google Plus went into ‘invitation only’ testing and I wasn’t on the guest list, I started to feel a little left out and took to Twitter for a quick tantrum.
Cue DMs and @ mentions from people offering to invite me in! RESULT!
I managed to invite in a few colleagues and friends as well, which was an added bonus.
I spent most of yesterday evening familiarising myself with the platform. It has been touted in blogs and in the media over the last few days as both a, ‘Facebook Killer,’ and ‘the new LinkedIn,’ as well as having received more derogatory reviews as well.
There’s little point in me rehashing the entire feature list here. That’s all covered on the Google Plus website.
But suffice to say that, personally, I’m impressed. Pride swallowed, cynicism kicked into touch. I’m genuinely impressed.
Granted, it’s far from perfect. At the moment, it’s a little eerily quiet. But once the doors open and registration is a free-for-all, I imagine this will change.
To sum up the good and the bad:
But on the whole, I like it!
No. Not in my opinion, at least. I might have argued previously that there is space in the market for another big social media player, but I reckon I have been convinced otherwise. I will continue to use Google Plus… but that doesn’t mean I will stop using any of the others I use.
Google takes bits of the concept of all 4 of those platforms. But it’s the communities that tie people to their social platforms and I think Skype, Facebook, LinkedIn and Twitter are all established enough to survive.
Mind you, you could have said that about MySpace once upon a time…
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About the Author
Stacey joined us in 2009 as a junior copywriter; now she's a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US - including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.Visit Stacey's Page
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