I was able to attend a Google hosted event in Manchester last Thursday in the form of Google@Manchester.
It was a really amazing event with some incredible speakers and the content of the talks was very forward thinking. You know the sort of events that leave you buzzing with ideas when you leave? Well, it was one of those. I’m still mulling the numbers over and thinking about how I can action some of the things talked about to even further improve our clients’ campaigns.
I Tweeted a lot of the key stats on my Twitter channel during the event but 140 characters only allows you to say so much. So here is a (much lengthier) summary of the main takeaways from the event.
We were fortunate enough to hear from some great and well informed speakers, with the sessions including:
I’ll try and summarise 4 hours of data packed sessions here into the quick points:
One of Google’s biggest assets is its data and they were happy to share facts and figures (both their own and those from other sources) in their droves at the event. The main ones:
These were the key stats and facts but it would be impossible to summarise the whole event. Instead, I’ll be blogging in more detail over the next couple of weeks about various things discussed at the event and what they might mean for businesses in real terms!
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About the Author
Stacey joined us in 2009 as a junior copywriter; now she's a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US - including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.Visit Stacey's Page
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