Facebook Graph Search is potentially really powerful for content marketers looking to gain some insight about their fans, or their competitors’ fans, and for people trying to find key influencers such as journalists and bloggers prominent in a certain field.
Graph Search hasn’t rolled out for everyone in the UK yet. You can find out more about how it works and get yourself on the waiting list here. The rollout is complete for US English speakers.
I was a little cynical at first, but then I was looking at it from the perspective of a user rather than the uses I could have for it in content marketing.
As a user, do I need to be able to perform queries like “Which of my friends like Radiohead?”
I’m still not sure.
Potentially there’s more use for queries like “Which of my friends has visited [restaurant]?” Then I could seek recommendations. But I’m not blown away as a user.
But from the perspective of what data is available for content marketers, the potential is huge. Here are things you can actually find out about in a single query without the requirement of admin access on any pages:
Here are some of the queries I use regularly. But there are thousands of potential queries.
You can download a summary of query structures and examples here.
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About the Author
Stacey joined us in 2009 as a junior copywriter; now she’s a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US – including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.Visit Stacey's Page
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