Start Up Loans Company: The British Business Dreamers

Our objectives for this campaign were:

  • To increase organic traffic
  • Increase organic visibility and to enhance specific rankings within the campaign.

We also knew that a huge challenge would be getting links for the site, so we also set the PR goal to achieve top-tier links and greatly increase brand recognition.


Method

Through ideation and concept development sessions, our creative team came up with three ideas for how to get the campaign off the ground. First, we would get out there and survey Britain’s adult population about their desires (or lack of) to become self employed and/or own their own business.

We would then couple this with using Start Up Loans’ proprietary data to tell the inspirational stories of those who had already taken the step and followed their dreams. Once we had gathered all the relevant data, we would provide advice and mentorship through press features to offer support to those thinking of setting up their own business.


Results

Over the course of a 6 month digital campaign, we achieved:

  • Over 40 quality inbound links
  • An additional 10+ pieces of unlinked coverage

We acquired hundreds of new rankings over this period, directly attributed to the high authority and hyper relevant link acquisition brought about by the PR.

Organic traffic increased substantially over this timeframe, with tens of thousands of additional visits.


Linkable Asset

We also created a dedicated page hosted on the Start Up Loans Company’s website: https://www.startuploans.co.uk/business-advice/british-business-dreamers/


To find out how we can help you, contact our team today.


Latest from Tecmark


And while moving and dealing with all the usual ‘stress’ we wrote a survival guide to moving offices – you are welcome! So we left our lovely 15th floor haven behind … and moved up to the 3rd floor of 127 Portland Street in central Manchester.


Link building is often referred to as one of the most difficult and time-consuming aspects of SEO. With Google constantly clamping down on tactics, it’s becoming more and more important to master the age-old techniques; one of which is chasing unlinked brand mentions.


The creation of user personas is a powerful technique for helping to increase the usability of your website or web app. Personas span from knowing your client base by conducting user research and who you’re targeting your website or services for.