Our objectives for this campaign were:
We also knew that a huge challenge would be getting links for the site, so we also set the PR goal to achieve top-tier links and greatly increase brand recognition.
Through ideation and concept development sessions, our creative team came up with three ideas for how to get the campaign off the ground. First, we would get out there and survey Britain’s adult population about their desires (or lack of) to become self employed and/or own their own business.
We would then couple this with using Start Up Loans’ proprietary data to tell the inspirational stories of those who had already taken the step and followed their dreams. Once we had gathered all the relevant data, we would provide advice and mentorship through press features to offer support to those thinking of setting up their own business.
Over the course of a 6 month digital campaign, we achieved:
We acquired hundreds of new rankings over this period, directly attributed to the high authority and hyper relevant link acquisition brought about by the PR.
Organic traffic increased substantially over this timeframe, with tens of thousands of additional visits.
We also created a dedicated page hosted on the Start Up Loans Company’s website: https://www.startuploans.co.uk/business-advice/british-business-dreamers/
To find out how we can help you, contact our team today.
Journalists are inundated with pitches and press releases, the majority of which will be moved straight to their trash without a second’s thought. So how do you nail your subject line so your pitch isn’t immediately disregarded?
There can be a variety of reasons for a website to exist, whether that’s because you’re selling a product, service or providing information. There has to be a purpose and focus in how you get that information across so that, first of all, users find your website and secondly, they convert.
At some point during your career in an agency, you’ll find yourself pitching to a client. And it doesn’t stop there – from pitching and presenting a campaign strategy there’s a phone call & face-to-face meeting, and eventually reporting.