DPP-Law: The power of a blog post.

We set out to create engaging and organic driven content, which increased the number of search queries and impressions for relevant terms. We also wanted to:

  • Create organic landing pages with relevant internal links which engaged users of the website.

Method

As the basis of creating written content, the team used tools such as Google’s Search Console with the aim of finding search queries on which content can be based.

We were looking to find out what the main bulk of the users were concerned about as well as what information were they looking for regarding a specific crime?

Notably, we discovered benefit fraud was of major importance to users.


Results

In August 2016, we created a blog post titled ‘Reporting Benefit Fraud’. Since then, it has generated over 5,000 organic visits of which over 95% have been unique. It has also generated nine organic contact form submissions. DPP Law are also now ranking for associated search terms relating to benefit fraud where previously they weren’t.


To find out how we can help you, contact our team today.


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