We set out to create engaging and organic driven content, which increased the number of search queries and impressions for relevant terms. We also wanted to:
As the basis of creating written content, the team used tools such as Google’s Search Console with the aim of finding search queries on which content can be based.
We were looking to find out what the main bulk of the users were concerned about as well as what information were they looking for regarding a specific crime?
Notably, we discovered benefit fraud was of major importance to users.
In August 2016, we created a blog post titled ‘Reporting Benefit Fraud’. Since then, it has generated over 5,000 organic visits of which over 95% have been unique. It has also generated nine organic contact form submissions. DPP Law are also now ranking for associated search terms relating to benefit fraud where previously they weren’t.
To find out how we can help you, contact our team today.
And while moving and dealing with all the usual ‘stress’ we wrote a survival guide to moving offices – you are welcome! So we left our lovely 15th floor haven behind … and moved up to the 3rd floor of 127 Portland Street in central Manchester.
Link building is often referred to as one of the most difficult and time-consuming aspects of SEO. With Google constantly clamping down on tactics, it’s becoming more and more important to master the age-old techniques; one of which is chasing unlinked brand mentions.
The creation of user personas is a powerful technique for helping to increase the usability of your website or web app. Personas span from knowing your client base by conducting user research and who you’re targeting your website or services for.