We set out to create engaging and organic driven content, which increased the number of search queries and impressions for relevant terms. We also wanted to:
As the basis of creating written content, the team used tools such as Google’s Search Console with the aim of finding search queries on which content can be based.
We were looking to find out what the main bulk of the users were concerned about as well as what information were they looking for regarding a specific crime?
Notably, we discovered benefit fraud was of major importance to users.
In August 2016, we created a blog post titled ‘Reporting Benefit Fraud’. Since then, it has generated over 5,000 organic visits of which over 95% have been unique. It has also generated nine organic contact form submissions. DPP Law are also now ranking for associated search terms relating to benefit fraud where previously they weren’t.
To find out how we can help you, contact our team today.
Journalists are inundated with pitches and press releases, the majority of which will be moved straight to their trash without a second’s thought. So how do you nail your subject line so your pitch isn’t immediately disregarded?
There can be a variety of reasons for a website to exist, whether that’s because you’re selling a product, service or providing information. There has to be a purpose and focus in how you get that information across so that, first of all, users find your website and secondly, they convert.
At some point during your career in an agency, you’ll find yourself pitching to a client. And it doesn’t stop there – from pitching and presenting a campaign strategy there’s a phone call & face-to-face meeting, and eventually reporting.