We were tasked with the job of increasing Dancewear Central’s brand awareness. We decided the best way of doing this would be to
We knew the only way to achieve the campaign’s objectives would be to create a well-thought out and waterproof strategy. The team spent time looking at social media platforms and relevant publications to gauge current trends.
We knew the core goal was to ensure that the idea was linked to ballet, Dancewear Central’s main focus.
We wanted the content to go viral and be shared globally – and the best way of ensuring this was to create something ‘without words’
We made sure to do a ‘pre-event check’ – do background work before the creation of the piece, by contacting relevant journalists covering similar content to find out what they were looking for their publications.
The piece generated over 250 pieces of coverage including over 20 links from UK publications and relevant sites. The UK coverage alone had 2.53 million coverage views and 8,140 social shares.
It was shared across media in Germany, France, Spain, America, Canada, Australia, the Czech Republic, Poland and China.
You can see some of the coverage here.
To find out how we can help you, contact our team today.
Blogging is still a very important factor of a website, and a powerful tool to have as a business. It helps drive traffic to your website, which helps convert that traffic into leads, it establishes authority, and for days, weeks, months and years – those hardworking posts will be driving results.
The meta description (along with the title) is often seen as the shop window to your site and has a major influence on how much traffic your site can draw.
“Manchester’s got everything, except a beach” – Ian Brown It’s no secret that, here at Tecmark, we love our city. We couldn’t possibly list all the reasons why – the friendliness of the people, the captivating mix of old and new architecture, the sense of community – to name but a few.