We were tasked with the job of increasing Dancewear Central’s brand awareness. We decided the best way of doing this would be to
We knew the only way to achieve the campaign’s objectives would be to create a well-thought out and waterproof strategy. The team spent time looking at social media platforms and relevant publications to gauge current trends.
We knew the core goal was to ensure that the idea was linked to ballet, Dancewear Central’s main focus.
We wanted the content to go viral and be shared globally – and the best way of ensuring this was to create something ‘without words’
We made sure to do a ‘pre-event check’ – do background work before the creation of the piece, by contacting relevant journalists covering similar content to find out what they were looking for their publications.
The piece generated over 250 pieces of coverage including over 20 links from UK publications and relevant sites. The UK coverage alone had 2.53 million coverage views and 8,140 social shares.
It was shared across media in Germany, France, Spain, America, Canada, Australia, the Czech Republic, Poland and China.
You can see some of the coverage here.
To find out how we can help you, contact our team today.
And while moving and dealing with all the usual ‘stress’ we wrote a survival guide to moving offices – you are welcome! So we left our lovely 15th floor haven behind … and moved up to the 3rd floor of 127 Portland Street in central Manchester.
Link building is often referred to as one of the most difficult and time-consuming aspects of SEO. With Google constantly clamping down on tactics, it’s becoming more and more important to master the age-old techniques; one of which is chasing unlinked brand mentions.
The creation of user personas is a powerful technique for helping to increase the usability of your website or web app. Personas span from knowing your client base by conducting user research and who you’re targeting your website or services for.