By Jordan Yates
About 90% of the data our brain receives is visual, which makes infographics a brilliant tool for us to read and retain content.
Here are five elements that are key to making your infographic the best it can be.
Content is a key component to any good infographic.
Great content focuses on the ideal target audience and aims to hit their tone of voice and appeal to them. Once the content is right you can begin breaking that content down and laying out a strong foundation for your design.
The next step is to plan the infographic by either sketching it out or roughly mocking it up on your computer.
Without a good layout, infographics can become messy and mind numbing.
The trick is to not to make it too complex – keep it simple. The user should be able to read through an infographic with ease, and quickly pick out and retain important facts and figures.
Nowadays there are thousands upon thousands of infographics – probably 95% of which are long portrait pieces.
When you approach your infographic, see if there’s any way you can break away from the sea of other infographics and really stand out from the crowd. Can this infographic be animated in any way? Can it be horizontal instead?
As long as the user can still read it at ease, and it’s a manageable length and size, then there are no limits to the visual possibilities of an infographic.
There are plenty of infographics that are more “info” than “graphic”. They end up looking more like a Word document than visual piece of content.
But the perfect infographic will have a good balance of visual and written content. Focus on pulling out the killer bits of content, and make them big elements of your design.
Use to your advantage different fonts or colours from your colour scheme by highlighting specific elements and making them stand out, but keep the info-to-graphic balance in mind.
It’s imperative that the headline to your infographic pulls in your target audience.
Using questions and bold graphics will bring the reader in and then, as they near the end of the infographic, you’ll need to finish even stronger.
It’s important that throughout the reader’s experience they’re left satisfied and, more importantly, that the infographic itself has made a memorable impact on them.
Five ways to butcher your infographic.
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About the Author
Jordan graduated from Salford University with a first-class honours degree in graphic design. Since then he’s worked across Manchester, building his experience by working with clients including Kellogg’s. When he’s not designing, he’s usually in the outdoors … or eating … or both.Visit Jordan's Page
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