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Content marketing insight and advice

Latest from Tecmark

Making the transition from in-house to agency life

Posted June 30, 2017 by Louise Berry in Content Marketing

In 2015, after over ten years in an in-house copywriter and editor role, I decided to bring everything I had ever been taught and try something a little different. Read more

5 Tips to Improve your Website Design

Posted June 22, 2017 by Joe Curran in Design

Data-driven content

Awareness, Reputation and Image are all key parts of any website design. They all have a major part to play in the success of any website. Here are five tips to ensure your design really hits the mark. Read more

Myths about PR …. Busted!

Posted June 15, 2017 by Sarah Pearce in Digital PR

I have now been working in the PR industry for 15 months. Before I started working at Tecmark I had heard my fair share of rumours about the industry – it definitely isn’t all red carpets and press events! Here are the most common PR myths… debunked! Read more

Tecmark signs up DPP Law

Posted June 13, 2017 by Hana Bednarova in News & Tecmark

We are happy to announce that DPP Law are the latest clients to sign up to our agency services. Read more

How to Build a Fantastic Rapport with Bloggers

Posted June 6, 2017 by Richard Parkinson in Digital PR

I joined Tecmark couple of months ago as an Influencer Relationship apprentice. It’s quite clear from my title that my main task is to create relationships with bloggers and ensure they are happy to work with our clients. Here is my advice when it comes to making new blogger friends. Read more

What is local SEO and how can it help your company?

Posted June 2, 2017 by Rebecca Beale in Content Marketing & Search

Laptop hands

Did you know that 46% of all Google searches are local? Local SEO involves marketing your business online and promoting products, services or information to local customers. Read more

3 Easy Ways to Use Audience Insights for Your SEO Strategy

Posted June 2, 2017 by Nazma Noor in Content Marketing

When it comes to planning the strategy for SEO campaigns, customer and target audience insights is the place I usually start. If you want conversions, which is usually the objective of driving organic visits to a website, then you need to get an understanding of your customers, what makes them tick and how you can […] Read more

4 Tips for Creating a Foolproof Content Marketing Strategy

Posted May 26, 2017 by Rebecca Beale in Content Marketing

Anyone can put pen to paper (or fingers to keyboard) and write a bit of content to put onto their website. However, without a decent content marketing strategy you run the very real risk of your blog or article fading into oblivion without anyone actually taking the time to read it, which equals a disheartened […] Read more


Latest from Tecmark


When it comes to building a decent website, content really is still king. The key to creating decent copy that not only draws readers to your site, but also gets your brand message across, is to make it compelling. You want to create something that’s actually worth reading – not just a scrambled up splurge […]


While it’s good to have words on your site, but copywriting isn’t just about filling up the page with words and moving on to the next task. There’s so much more to copywriting than hammering the keyboard for eight hours a day. Fulfilling the task requires a lot more than hitting the word count.


Search Engine Optimisation is an ongoing process and in order to get the most out of your results, you need to have a long term strategy in place. On the other hand, almost all new websites can benefit from an SEO boost in their baby stages.