Select a blog category

Content marketing insight and advice

Latest from Tecmark

How to Build a Fantastic Rapport with Bloggers

Posted June 6, 2017 by Richard Parkinson in Digital PR

I joined Tecmark couple of months ago as an Influencer Relationship apprentice. It’s quite clear from my title that my main task is to create relationships with bloggers and ensure they are happy to work with our clients. Here is my advice when it comes to making new blogger friends. Read more

What is local SEO and how can it help your company?

Posted June 2, 2017 by Rebecca Beale in Content Marketing & Search

Laptop hands

Did you know that 46% of all Google searches are local? Local SEO involves marketing your business online and promoting products, services or information to local customers. Read more

3 Easy Ways to Use Audience Insights for Your SEO Strategy

Posted June 2, 2017 by Nazma Noor in Content Marketing

When it comes to planning the strategy for SEO campaigns, customer and target audience insights is the place I usually start. If you want conversions, which is usually the objective of driving organic visits to a website, then you need to get an understanding of your customers, what makes them tick and how you can […] Read more

4 Tips for Creating a Foolproof Content Marketing Strategy

Posted May 26, 2017 by Rebecca Beale in Content Marketing

Anyone can put pen to paper (or fingers to keyboard) and write a bit of content to put onto their website. However, without a decent content marketing strategy you run the very real risk of your blog or article fading into oblivion without anyone actually taking the time to read it, which equals a disheartened […] Read more

Tecmark 10 – with Digital PR Executive Sarah Pearce

Posted May 24, 2017 by Hana Bednarova in Tecmark

Sarah joined Tecmark in March 2016 as an apprentice and has worked her way up to become a Digital PR Executive! We interviewed Sarah to find out what her day is like and what she enjoys doing in her free time. Read more

4 Tried and Tested Ways to Take your Copywriting to the Next Level

Posted May 17, 2017 by Rebecca Beale in Uncategorized

Great content doesn’t happen by accident. That’s one of the most pertinent lessons I’ve learned during my time as a copywriter. Here are four invaluable copywriting tips to give your copy a boost and stay in the mind of your readers. Read more

How Tecmark’s Sarah survived I’m a Precky Fan, Get Me Out of Here!

Posted May 3, 2017 by Hana Bednarova in News

When the Steve Prescott Foundation approached Tecmark for volunteers for a I’m a Celebrity, Get Me Out of Here-style challenge, there was some debate about who would step up to the plate. The idea of sleeping rough in a forest for two nights, eating rationed rice and taking part in bushtucker trials was met with […] Read more

Two new apprentices join Team Tecmark!

Posted April 24, 2017 by Hana Bednarova in News & Tecmark

Two new apprentices have joined the team at Tecmark. Richard Parkinson has joined the digital PR team, while Harry Thornton has settled into the SEO department. Read more

Latest from Tecmark

Link building is often referred to as one of the most difficult and time-consuming aspects of SEO. With Google constantly clamping down on tactics, it’s becoming more and more important to master the age-old techniques; one of which is chasing unlinked brand mentions.

The creation of user personas is a powerful technique for helping to increase the usability of your website or web app. Personas span from knowing your client base by conducting user research and who you’re targeting your website or services for.

At Tecmark when we start working on a new campaign, one of the first things we request access to is Google Analytics. For SEO teams in particular it’s a really important tool to measure how well our campaigns are performing and if our clients are getting a good return on investment.