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Content marketing insight and advice

Latest from Tecmark

Tips for Breaking into the PR Industry

Posted August 1, 2017 by Sarah Pearce in Digital PR

Getting your foot in the door at a PR agency or with an in-house team can be a challenge, especially in such a competitive industry. Here are 4 tips to help you stand out from the crowd and help make your transition into the PR industry as stress free as possible. Read more

Liverpool have topped the Premier League social table yet again!

Posted July 27, 2017 by Rebecca Beale in News & Social Media

Liverpool have topped the Premier League social media table yet again, by quite a considerable amount. Read more

How to Grow a Successful Blog for your Business

Posted July 21, 2017 by Louise Berry in Content Marketing

Blogging is still a very important factor of a website, and a powerful tool to have as a business. It helps drive traffic to your website, which helps convert that traffic into leads, it establishes authority, and for days, weeks, months and years – those hardworking posts will be driving results. Read more

5 Tips for SEO Friendly, Click Worthy Meta Descriptions

Posted July 13, 2017 by Harry Thornton in Content Marketing

The meta description (along with the title) is often seen as the shop window to your site and has a major influence on how much traffic your site can draw. Read more

Four Reasons Why Manchester is becoming the UK’s Top Creative and Digital Hub

Posted July 6, 2017 by Rebecca Beale in News

Salford Quays

“Manchester’s got everything, except a beach” – Ian Brown It’s no secret that, here at Tecmark, we love our city. We couldn’t possibly list all the reasons why – the friendliness of the people, the captivating mix of old and new architecture, the sense of community – to name but a few. Read more

Making the transition from in-house to agency life

Posted June 30, 2017 by Louise Berry in Content Marketing

In 2015, after over ten years in an in-house copywriter and editor role, I decided to bring everything I had ever been taught and try something a little different. Read more

5 Tips to Improve your Website Design

Posted June 22, 2017 by Joe Curran in Design

Data-driven content

Awareness, Reputation and Image are all key parts of any website design. They all have a major part to play in the success of any website. Here are five tips to ensure your design really hits the mark. Read more

Myths about PR …. Busted!

Posted June 15, 2017 by Sarah Pearce in Digital PR

I have now been working in the PR industry for 15 months. Before I started working at Tecmark I had heard my fair share of rumours about the industry – it definitely isn’t all red carpets and press events! Here are the most common PR myths… debunked! Read more

Latest from Tecmark

Journalists are inundated with pitches and press releases, the majority of which will be moved straight to their trash without a second’s thought. So how do you nail your subject line so your pitch isn’t immediately disregarded?

There can be a variety of reasons for a website to exist, whether that’s because you’re selling a product, service or providing information. There has to be a purpose and focus in how you get that information across so that, first of all, users find your website and secondly, they convert.

At some point during your career in an agency, you’ll find yourself pitching to a client. And it doesn’t stop there – from pitching and presenting a campaign strategy there’s a phone call & face-to-face meeting, and eventually reporting.