151 Days In Digital Marketing

An opportunity to go to LinkLove with the rest of my team? Great! I have a brilliant idea for Distilled’s competition about how my experience writing for magazines helped me make the transition to digital marketing. You could have read that piece if Adria Saracino hadn’t published a post covering basically the same idea just [...]

SEO Jobs at Tecmark, Manchester

No Agencies! Please note that this ad is intended for applicants only. No agencies please! Join our Expanding SEO Team [Update - 2nd July 2013] We currently have no vacancies in our SEO team. However, we do invite those seeking junior/trainee SEO jobs in Manchester to submit their CVs for consideration when future roles arise. Tecmark employees [...]

Slight Update to Google Analytics Interface

It seems we’ve been treated to a slight update to the Google Analytics interface. The changes relate to the top nav. You used to get ‘Home,’ ‘Standard Reporting’ and ‘Custom Reports,’ as top nav options and would have to go to ‘home’ to see things like real time analytics or your custom dashboards and shortcuts. [...]

5 Things to Look Forward to in Digital Marketing in 2013

As we wave goodbye to Christmas and we wrap up the 2012 reporting, we’re starting to look forward to developments in digital marketing and mobile over the coming 12 months. Here are 6 things I’m expecting and looking forward to this year. 1. The Mobile Tipping Point 2010, 2011 and 2012 were all dubbed ‘the [...]

Attribution Modelling – What, Why and How?

Are you attributing your online sales or enquiries to the right marketing channels? If you’re using Google Analytics, you’re probably inclined to say ‘yes.’ I’d be inclined to tell you there’s a substantial chance you’re not.  That is because, by default, Google Analytics only tells us half of a story: According to Google’s data (as [...]

This Christmas is All About Multi Screen Shopping [Study]

‘Tis the season to be researching gift purchases on your iPhone and making the transaction on your tablet or desktop. So says Google! This month, the search Overlord released the study below, ‘Holiday Consumer Intentions.’ While the study is very much US centric, it’s a fair assumption that similar patterns will apply here in the [...]

Google’s Disavow Links Tool: Who’s it for?

Yesterday , Google’s very own spam fighting ninja geek, Matt Cutts, took to the stage at Las Vegas convention and announced that (at long last) Google has launched a tool to enable webmasters to disavow links. Shortly after, Google posted this confirmation. But what is this tool and who’s it aimed at? What is the [...]

My Internship With Tecmark

Since early June, we’ve had Tytherington Sixth Form student, Elliott Davidson, working with us at Tecmark. Today’s his last day in the Tecmark office and in this blog post, he shares his experience. My name is Elliott Davidson I am a student at Tytherington Sixth form and I study business and finance. I contacted Tecmark [...]

My Work Experience with Tecmark – by Jacob Butler

This week, we’ve had Jacob Butler of Upton by Chester High School in the Tecmark office for a work experience placement. Here’s his account of his week at Tecmark and what he’s learnt. My name is Jacob Butler. I am 15 and I’m a student at Upton by Chester high school. For my work experience [...]