If you’ve looked up anything to do with m-commerce and SEO, you’ll probably have found conflicting information. Some people are considering it a separate entity from standard SEO while some say ‘mobile SEO doesn’t exist,’ at all. Let me tell you where I’m at: Mobile SEO does exist, insofar as search engine optimisation remains one [...]
Responsive Design vs Separate Mobile Website
We’re blogging all about m-commerce this month. In this post, Mark Bebbington, Developer, discusses whether the use of responsive design or a separate mobile website is the better approach based on your business needs and your users’ needs. At SMX London this week, Pierre Far of Google stated Google’s preference for simplicity of crawling as being [...]
The Only Mobile Statistic You’ll Ever Need
I’m old enough (although, you’d never believe it to look at me!) to remember a few big technological changes that affected businesses. The first was the jump in Internet connectivity from modem speeds of 33/56Kbps to ISDN standards of 64Kbps and 128Kbps. The thought of doubling a businesses Internet speed (at the time the Internet [...]
M-Commerce: Mobile Website or Native App
When asked about famous rivalries you may think of Batman versus The Joker, Manchester United versus Liverpool FC or maybe even VHS versus Betamax. With the continued popularity of smartphones, more and more retailers are launching either mobile websites or mobile applications, which raises a new rivalry – the mobile website versus the native app. [...]
Analysing YOUR Mobile Traffic
In the second post from our m-commerce month, we discuss how to assess the quantity of mobile traffic arriving at your ecommerce website and, more to the point, what this traffic is doing when it gets there! Just this morning, IBM released a report stating that a whopping 13.3% of online sales from Q1 of [...]
May is the Month of M-Commerce
We’ve been advocates of mobile as an essential part of a digital marketing campaign since 2009, when we began developing mobile apps and websites. Since then, we’ve seen the proportion of web traffic originating from mobile increase from 0.09% to over 20% in many cases! That’s an incredible increase and it’s showing no signs of [...]
The EU Cookie Law and Web Analytics
The EU Cookie directive will come into force in the UK imminently. To sum up as simplistically as possible what this means for website owners, it means that users of your website must opt in before you can store ‘non-essential’ cookies on their website. If you want the full story, you can find a complete [...]
Mobile SEO – Yes, it Exists!
By 2014, more of the traffic to your website will originate from mobile devices than from a desktop or laptop computer. Mobile will no longer be the minority of your traffic and if you haven’t already considered a mobile internet marketing campaign, you’re already falling behind. Mobile SEO “Mobile SEO is just the same as [...]
(Not Provided) Keyword Data Causes Migraines
Before I start, I should probably just confirm that the statement made in the title of this blog post has absolutely no factual or medical backing whatsoever. Just want to clarify that in case the ASA pop by. It’s giving me a headache, though, that’s for sure. Since the whole default encrypted search for signed [...]
A Beginner’s Guide to User Experience Design (UXD) Part 1
What is User Experience Design? Trying to explain in a quick tidbit is near impossible, so I’m going to attempt to tell you over two exciting blog posts. This is of course no means an exhaustive step by step run-down but, instead, more of a high level look at what it is to be a [...]