I joined Tecmark couple of months ago as an Influencer Relationship apprentice. It’s quite clear from my title that my main task is to create relationships with bloggers and ensure they are happy to work with our clients. Here is my advice when it comes to making new blogger friends. Read more
Did you know that 46% of all Google searches are local? Local SEO involves marketing your business online and promoting products, services or information to local customers. Read more
When it comes to planning the strategy for SEO campaigns, customer and target audience insights is the place I usually start. If you want conversions, which is usually the objective of driving organic visits to a website, then you need to get an understanding of your customers, what makes them tick and how you can […] Read more
Anyone can put pen to paper (or fingers to keyboard) and write a bit of content to put onto their website. However, without a decent content marketing strategy you run the very real risk of your blog or article fading into oblivion without anyone actually taking the time to read it, which equals a disheartened […] Read more
Sarah joined Tecmark in March 2016 as an apprentice and has worked her way up to become a Digital PR Executive! We interviewed Sarah to find out what her day is like and what she enjoys doing in her free time. Read more
Great content doesn’t happen by accident. That’s one of the most pertinent lessons I’ve learned during my time as a copywriter. Here are four invaluable copywriting tips to give your copy a boost and stay in the mind of your readers. Read more
When the Steve Prescott Foundation approached Tecmark for volunteers for a I’m a Celebrity, Get Me Out of Here-style challenge, there was some debate about who would step up to the plate. The idea of sleeping rough in a forest for two nights, eating rationed rice and taking part in bushtucker trials was met with […] Read more
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Link building is often referred to as one of the most difficult and time-consuming aspects of SEO. With Google constantly clamping down on tactics, it’s becoming more and more important to master the age-old techniques; one of which is chasing unlinked brand mentions.
The creation of user personas is a powerful technique for helping to increase the usability of your website or web app. Personas span from knowing your client base by conducting user research and who you’re targeting your website or services for.
At Tecmark when we start working on a new campaign, one of the first things we request access to is Google Analytics. For SEO teams in particular it’s a really important tool to measure how well our campaigns are performing and if our clients are getting a good return on investment.