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Content marketing insight and advice

Latest from Tecmark

In The Spotlight: Amy Harrison, Sales Copywriter

Posted August 15, 2016 by Hana Bednarova in Content Marketing & Tecmark

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Amy Harrison is a freelance sales copywriter. She is the fifth digital marketer to feature in our ‘Industry Insight’ series. Follow Amy on Twitter. How did you end up working as a sales copywriter? I originally trained for 3 years to be a screenwriter for film and TV, until I finally realised I no longer […] Read more

Using data to create newsworthy stories

Posted August 12, 2016 by Hana Bednarova in Content Marketing

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There are thousands and thousands of stories published online every day. From breaking news, to what happened on Reddit or Twitter last night. So just imagine how hard it actually is to fight through all of this news and get your brand noticed. That’s not even counting the ‘not really news’ featuring what people said […] Read more

What SEO Means to: Junior SEO Executive

Posted August 9, 2016 by Hana Bednarova in Tecmark

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The second post in our ‘What SEO Means To’ series is dedicated to those who are starting a career in SEO. While working in an agency or in-house, junior employees have a great opportunity to learn from more senior colleagues, managers and other digital marketing creatives. One of the best ways of learning as a […] Read more

New contract with Insurance Revolution

Posted August 1, 2016 by Hana Bednarova in News & Tecmark

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Insurance Revolution, a Manchester based company specialising in non-standard vehicle insurance, has signed a long-term SEO contract with us. Insurance Revolution specialises in niche motor insurance markets. The company focuses on delivering the best service to people who might find it more difficult to get insurance. Mark Rigby, Managing Director of Insurance Revolution, says: “The goal […] Read more

What SEO Means to: Developers

Posted July 29, 2016 by Hana Bednarova in Tecmark

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SEO can often mean different things to different people. Many would say SEO is about making changes to a website in order to improve its search engine visibility. And they would be right. But if you working within a digital agency or digital marketing team, the definition of SEO can vary from person to person. […] Read more

The top four ways SEO affects developers

Posted July 28, 2016 by Hana Bednarova in Tecmark

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Whether you’re a web developer working on a project from scratch, or improving an existing one, SEO will always have a big part to play within your work. Here Tecmark’s web developer, Joe Curran, lists some of the many ways that SEO affects his role.   1. Getting Mobile Ready One of the biggest and […] Read more

Digital Elite Camp 2016 – Round Up

Posted July 7, 2016 by Hana Bednarova in News

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Stacey MacNaught and Hana Bednarova spent three fantastic days near Tallinn, Estonia attending the Digital Elite Camp. There were amazing speakers presenting the latest tricks and tips when it comes to traffic & conversion, and you can find all key points right here. Paul Rouke, from PRWD, kicked off the conference with his keynote presentation. […] Read more

Stacey MacNaught at Digital Elite Camp in Estonia

Posted July 1, 2016 by Hana Bednarova in Uncategorized

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Our very own Stacey MacNaught is joining the Digital Elite Camp as one of the speakers next week, and I am the lucky one who’s going with Stacey and will keep you in the loop with what’s happening at the conference. We will be jetting off to Tallinn, the capital of Estonia, on Sunday. Our […] Read more


Latest from Tecmark


We are gearing up for a year of charity fundraising, starting with the ‘I’m a Precky Fan, Get Me Out of Here!’ challenge for the Steve Prescott Foundation, which kicks off on Sunday 30th April 2017.   Why Steve Prescott Foundation? Here at Tecmark, we have strong ties to the Steve Prescott Foundation, having taken […]


Are you planning Valentine’s Day promotion, got your Easter email campaigns written up and ready to go? You might even have Christmas 2017, 2018 and 2019 planned out in advance! The next question is how you’re going to get your amazing content and marketing material found in Google during that small crucial window when people will be searching. Here are 5 Tips to give you a head start!


Apart from being asked whether or not I put the little ‘c’ on logos (sigh), one of the most common questions I’m asked when I tell people I’m a copywriter is “how did you get into that?”.