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Content marketing insight and advice

Latest from Tecmark

Nailing the subject line of your pitch to a journalist

Posted November 17, 2017 by Sarah Pearce in Digital PR

Journalists are inundated with pitches and press releases, the majority of which will be moved straight to their trash without a second’s thought. So how do you nail your subject line so your pitch isn’t immediately disregarded? Read more

Improve your Conversion Rate: 6 Simple Tips

Posted November 10, 2017 by Joe Curran in Content Marketing

There can be a variety of reasons for a website to exist, whether that’s because you’re selling a product, service or providing information. There has to be a purpose and focus in how you get that information across so that, first of all, users find your website and secondly, they convert. Read more

3 Ways to make a client pitch boring as hell

Posted October 30, 2017 by Hana Bednarova in Content Marketing & Digital PR

At some point during your career in an agency, you’ll find yourself pitching to a client. And it doesn’t stop there – from pitching and presenting a campaign strategy there’s a phone call & face-to-face meeting, and eventually reporting. Read more

The three steps to creating effective seasonal content

Posted October 20, 2017 by Rebecca Beale in Content Marketing

Halloween is almost upon us, and alongside the pumpkin spiced lattes and Pennywise costumes comes an indigestible amount of seasonal content from brands. Some of it is absolutely amazing, some… not so much. Read more

How To Influence Influencers: 4 Foolproof Techniques

Posted October 13, 2017 by Richard Parkinson in Digital PR

When working with influencers you can have incredibly varied outcomes, because every single influencer is different; each one is their own person, with their own lives, doing their own thing. For that reason, in this post I focused on how to influence the influencer. Read more

8 Failsafe Ways of Generating the Best Blog Ideas

Posted October 6, 2017 by Louise Berry in Content Marketing

When it comes to producing blog ideas, it can easily become like a feast or a famine. One day you’re brimming full of thoughts and concepts, the next day you’re scratching around for a spark of inspiration. Read more

My First Day as a Tecmark Intern – by Jessica

Posted September 29, 2017 by Jessica Pardoe in Digital PR

After a summer of waiting that seemed to go on for forever and a day, today I finally started my Internship at Tecmark and I can hand on heart say it did not disappoint. If anything it exceeded all my expectations and more. Read more

SEO Tips for SMEs with a small budget

Posted September 28, 2017 by Tom Howell in Search

For a small business, SEO can prove to be a tricky thing to master. For those SMEs that know the power of SEO and the effect it can have on their organisation’s website, it can prove to be an effective weapon in the battle in the consumer battleground of online services. Read more


Latest from Tecmark


Journalists are inundated with pitches and press releases, the majority of which will be moved straight to their trash without a second’s thought. So how do you nail your subject line so your pitch isn’t immediately disregarded?


There can be a variety of reasons for a website to exist, whether that’s because you’re selling a product, service or providing information. There has to be a purpose and focus in how you get that information across so that, first of all, users find your website and secondly, they convert.


At some point during your career in an agency, you’ll find yourself pitching to a client. And it doesn’t stop there – from pitching and presenting a campaign strategy there’s a phone call & face-to-face meeting, and eventually reporting.