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Content marketing insight and advice

Latest from Tecmark

Content Goals: What your copy should aim to achieve

Posted November 30, 2017 by Louise Berry in Content Marketing

While it’s good to have words on your site, but copywriting isn’t just about filling up the page with words and moving on to the next task. There’s so much more to copywriting than hammering the keyboard for eight hours a day. Fulfilling the task requires a lot more than hitting the word count. Read more

6 Quick & Easy SEO Wins

Posted November 23, 2017 by Harry Thornton in Search

Search Engine Optimisation is an ongoing process and in order to get the most out of your results, you need to have a long term strategy in place. On the other hand, almost all new websites can benefit from an SEO boost in their baby stages. Read more

Nailing the subject line of your pitch to a journalist

Posted November 17, 2017 by Sarah Pearce in Digital PR

Journalists are inundated with pitches and press releases, the majority of which will be moved straight to their trash without a second’s thought. So how do you nail your subject line so your pitch isn’t immediately disregarded? Read more

Improve your Conversion Rate: 6 Simple Tips

Posted November 10, 2017 by Joe Curran in Content Marketing

There can be a variety of reasons for a website to exist, whether that’s because you’re selling a product, service or providing information. There has to be a purpose and focus in how you get that information across so that, first of all, users find your website and secondly, they convert. Read more

3 Ways to make a client pitch boring as hell

Posted October 30, 2017 by Hana Bednarova in Content Marketing & Digital PR

At some point during your career in an agency, you’ll find yourself pitching to a client. And it doesn’t stop there – from pitching and presenting a campaign strategy there’s a phone call & face-to-face meeting, and eventually reporting. Read more

The three steps to creating effective seasonal content

Posted October 20, 2017 by Rebecca Beale in Content Marketing

Halloween is almost upon us, and alongside the pumpkin spiced lattes and Pennywise costumes comes an indigestible amount of seasonal content from brands. Some of it is absolutely amazing, some… not so much. Read more

How To Influence Influencers: 4 Foolproof Techniques

Posted October 13, 2017 by Richard Parkinson in Digital PR

When working with influencers you can have incredibly varied outcomes, because every single influencer is different; each one is their own person, with their own lives, doing their own thing. For that reason, in this post I focused on how to influence the influencer. Read more

8 Failsafe Ways of Generating the Best Blog Ideas

Posted October 6, 2017 by Louise Berry in Content Marketing

When it comes to producing blog ideas, it can easily become like a feast or a famine. One day you’re brimming full of thoughts and concepts, the next day you’re scratching around for a spark of inspiration. Read more


Latest from Tecmark


While it’s good to have words on your site, but copywriting isn’t just about filling up the page with words and moving on to the next task. There’s so much more to copywriting than hammering the keyboard for eight hours a day. Fulfilling the task requires a lot more than hitting the word count.


Search Engine Optimisation is an ongoing process and in order to get the most out of your results, you need to have a long term strategy in place. On the other hand, almost all new websites can benefit from an SEO boost in their baby stages.


Journalists are inundated with pitches and press releases, the majority of which will be moved straight to their trash without a second’s thought. So how do you nail your subject line so your pitch isn’t immediately disregarded?