Mobile Conversion Optimisation

FACT #1: As of right now, most mobile phones in the UK are “smartphones”. FACT #2: The majority of smartphone owners access the internet on their mobile. FACT #3: 95% of them use their phone to research a product or service they plan on buying.   Still think your business can live without mobile?   Source: Google, May […]

Tecmark at CES 2012: Day 3 Onwards

Having now returned from CES 2012 in Las Vegas, I’ve had time to reflect on what we saw and learned during the past week’s exhibitions, events and after-parties. Despite the enormous volume of new technology launched at the event, Tecmark’s main reason for attending CES was to discover new trends that will impact our Mobile […]

Tecmark at CES 2012 – Days 1 and 2

The first few days of Tecmark’s visit to CES 2012 in Las Vegas have been amazing. We’ve tested some great new technology including the latest mobile phones, 3D TVs, smart home appliances and robotics. We’ve heard great keynote speeches from Microsoft CEO Steve Ballmer, Intel President Paul Otellini and Paul Jacobs, Chairman of Qualcomm. We’ve […]

Tap to Pay – Will 2012 be the Year of Mobile Payments?

One important mobile milestone in 2011 has been the launch of Google Wallet, which in partnership with Mastercard PayPass presents the first real entry into the world of NFC-based mobile payments – the technology that allows shoppers to “tap to pay” with their mobile phone, replacing the need for cash or cards with a fast […]