25 Things We Learnt About Our Website Visitors in April 2011



It’s that of the month when SEOs have their heads buried in Analytics pulling out the vital statistics for client monthly reports. We analyse our own website traffic in detail each month as well. So here are 25 things we learnt (thanks to the 8th Wonder of the World – Google Analytics) about our April 2011 website visitors:

Where in the World Did They Come From?

analytics map

  1. 68.3% of you were visiting from the UK
  2. 13.56% of you were visiting specifically from Manchester
  3. 12.35% of visits originated from London

This all makes perfect sense to us. We are a UK agency with a .co.uk domain and strong UK search engine presence. We have offices in Manchester and London and these two cities accounted for more traffic than any others.

How Did They Find Us?

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  1. 65.09% of our traffic came from search engines
  2. 19.59% of our web traffic arrived at our site after clicking a link to us from another site (referral traffic)
  3. 15.31% arrived direct (i.e. by typing our URL into their browser or by using a bookmark they had stored)

Referral Traffic

  1. Our referral traffic arrived at our site from 65 different websites
  2. They included guardian.co.uk, facebook.com, stumbleupon.com and ukbusinesslabs.co.uk

Search Traffic

  1. Google referred 97.09% of our search traffic
  2. Bing accounted for 1.20%
  3. Yahoo accounted for 0.97%
  4. 23.99% of our search visits arrived after searching a brand keyword – i.e they searched something with “˜Tecmark’ in it. Examples include “Tecmark,” and “Tecmark Manchester.”
  5. There were 48 different brand terms that referred traffic to the site in April
  6. 76.01% of search traffic searched for a “˜non-brand’ term i.e. a generic search term with no direct relation to the Tecmark brand. Examples include “SEO Manchester,” and “mobile internet usage statistics.”
  7. There were 635 different non brand keywords that referred traffic in April

Mobile Users

  1. 6.95% of our website traffic came from a mobile device

Of our mobile users:-

  1. 47% of them were using an iPhone
  2. 2% of them were using an iPod
  3. 24% of them were using an iPad
  4. 24% of them were using an Android powered device
  5. 2% of them were using a Blackberry
  6. This means that a whopping 73% of our mobile visitors using an Apple device. We’re feeling the love for Steve Jobs!
  1. The proportion of our users using a mobile is still below the average discovered in our mobile usage statistics research. We think this relates to the fact we’re a B2B agency and most of our users are likely to be searching from their place of work during business hours.

April 2010 v 2011

  1. In April 2011, our traffic was 220% higher than in April 2010.
  2. In April 2010, just 2.01% of our traffic came from a mobile, compared with 6.95% in April 2011.

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Tecmark Author Stacey MacNaught

About the Author

Stacey MacNaught: Search Director

Stacey joined us in 2009 as a junior copywriter; now she’s a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US – including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.

Visit Stacey's Page
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