It was a year ago today (24th February) that Google unleashed Panda on the USA (followed by the UK and other English speaking countries in April). We were fortunate. We weren’t negatively affected by Panda at all. In fact, some of our campaigns benefitted hugely. But nonetheless, whenever Google rolls out such a prominent algorithm [...]
Tecmark’s iPad 3 Features Wish List
While it’s still all technically rumour, we’re all fully expecting the iPad 3 to be announced in early March (of course, we were all expecting an iPhone 5 at the end of last year and got a 4S, so anything can happen). At Tecmark, most of us are quite openly slaves to fanatics of Apple [...]
Measuring Social Media Performance – Without all the Fluff
SEO and PPC – Easily Measurable Discussing SEO and PPC campaigns with prospective new clients involves forecasting return on investment. It involves demonstrating exactly what a client could expect to get and estimated time frames for this (based on previous experience). Performance is very clearly and easily measurable. If SEO and PPC campaigns are there [...]
Does PageRank Still Count for Anything?
Is PageRank Dead? For some time now, there has been a great deal of doubt surrounding the importance of Google PageRank. We keep hearing from people within the world of search that “PageRank is dead”. However, Google is in the midst of a PageRank update. Now, why would Google waste their time with this if [...]